Different channel design decisions in marketing

Manufacturers face several channel design decisions. Manufacturers often struggle between what is ideal & what is practical in the designing marketing channels. Having limited capital offer limited sales in a limited market area of a firm. In these cases, this firm needs to choose the best channel that’s more effective. …

Read More »

Essential competitors analysis tools in marketing

Competitor analysis tools are very essential for marketing. In maximum time competitor makes thing happen. Because if they make any mistake in the decision of their product, they can lose the competitive advantages in the market. In short, today’s customer seeks for those advantages between two brands. See the below …

Read More »

Channel Behavior & Types of Organization

People & companies interact in complex behavioral systems. Distribution channels are the more simple collection of firms. Some channels member have interacted in a more informal way, other may interact in a formal way. Moreover, the channel system doesn’t stand still for anyone. The new member comes & operate the …

Read More »

Marketing logistics & Supply chain management

Because of globalization, find a suitable marketplace is so difficult. In this marketplace, selling a product is very easy then to find its target customers. That’s why, every company must select the best way to store, handle, moves their product so that they reach their respective customer with a right …

Read More »

Price Adjustment Strategies for Business

Usually, the company needs to adjust their pricing for various customer differences & customers changing situations. Here, we’ll discuss the seven various price adjustment strategies. Have a look – Discount & Allowance pricing Segmented pricing Psychological pricing Promotional pricing Geographical pricing Dynamic pricing International pricing Discount & Allowance pricing:  Discount …

Read More »

Price Changes : Customers and Competitors Reaction

When companies develop their pricing structures & strategies, they wanted to see the customers & competitors reaction. There’re some factors that affect the cut off price & increase of price.  Initiating price changes:   Sometimes, companies try to find out it the desirable price cut off or price increase but in …

Read More »

Pricing strategies in marketing

We already learned that taking decisions in pricing is very complex tasks.  After producing a product, any company does not set a single price for their product. They develop a pricing strategy. Companies change their pricing strategies when a product moves through their life cycle stages. They do that for …

Read More »

New product pricing strategies

The word product mix already carries a sense that the total mixture of the company product in a single product line. Pricing is difficult for all companies because there’s varieties number of buyers who have a different need. Companies always face different degrees of competition between demand & costs. Now, …

Read More »

Important steps for the personal selling process

  The personal selling is the most effective way to sell your products.  It is a way to sell your product after meeting with customer face to face. The salesperson promotes the product through their appearance, attitude & product knowledge. They try to encourage the customer to buy their product. …

Read More »

The Promotion Mix

If a company wants to build a good customer relationship, it needs to develop a good product.  Its also need to make pricing attractively, & make it available to target customers. A company must promise to deliver the right value propositions to customers. In this case, companies need to good …

Read More »