In this article, we will discuss Customer Value, Satisfaction, and Retention. Customer Value: Customer value means creating superior satisfaction. It is the key concept for building a profitable relationship. In business, it is said that if you satisfied your target customers. If customers get enough satisfaction, they will be purchased again & again. However, It seems […]
Month: March 2019
Evolution of supply chain management
The evolution of supply chain management is a gradual process. In the field of chain management, there are three major revolutions that occurred. Now, we are going to examine these revolutions. Primarily, we will consider the economic and technological environment. The chief executive of an automobile firm says that their aim is to arrange the […]
The marketing concept
Marketing and consumer behavior origin from marketing concept. It is maintaining the essence of the marketing concept. Besides, it consists of – Satisfying the consumer’s needs, Creating value And retaining customers. Before marketing concept, there were exist 3 other concepts. Let’s see- The production concept : The production concept conceived by Henry Ford. He believed […]
Process views of a supply chain
A Supply chain goes through a process. It is the process views of a supply chain. The supply chain process is a combination of two processes views. Cycle view: The supply chain process has a series of cycle view. It has performed at the interface between two successive stages of the supply chain. Push /Pull […]
What is Supply Chain Management
Supply chain management is a combination of two processes. One is material management and another is physical distribution. In the present situation, lead time is a big fact. Because lead time depends on market coverage. Some firms’ supply chain condition is really very poor. Because their supply chain system is not automated. Another problem is […]
5 Factors in Pricing Objectives
Objectives are really very important for all organizations. Because of objective states that what we want to do next. There are five factors in pricing objectives. Survival Price is depending on the objectives of the business. These objectives may change situation to situation. Then the sellers also change their pricing. There are some survival situations […]
Critical factors in pricing decisions
Setting an effective price is really very difficult task. Because the price is the only thing that generates money. No other thing can generate money. The price of a product determines the product profitability, performance, and quality as well. The higher price creates a bigger margin. The bigger margin actually leads to increased profits. On […]
