Match the marketing goal to the correct ad extension

What does it mean to “add an extension” mean? Adding an extension to your ad allows you to display additional information about your business, such as an address or phone number, a customer review or further links to other websites. What do you hope to accomplish with your marketing efforts? To put it another way, […]

Why is goal setting important to inbound marketing?

What is inbound marketing? Creating quality content that meets the demands of your target audience and fosters long-term client connections is the goal of inbound marketing. The reason your consumers are your customers is that you solve their concerns. Learn more about integrated marketing communications. Why do you need inbound marketing? Inbound marketing generates more […]

What is Artificial Intelligence? Definition, Examples, and limitations

Artificial intelligence (AI) is how computers mimic human abilities such as language, reasoning, and wisdom. How can we put this on easy terms? Let me put this in simplified terms so that the common reader can understand. For a better definition and types and uses of AI, Please check What is artificial intelligence? Definition,Types and […]

Why has the food marketing system become more complex and expensive?

The food sector is one of the largest sectors in all over the world. It has a larger marketing system than any other industry. This system brings huge food products together and places them in a convenient location for the customer. The food product processing firms first collect raw materials from individual farmers. Then they […]

Working your way up from the rural and remote village in USA

Working your way up from the rural and remote village, setting up a small business is not always easy. You have to know about your surroundings. One needs to study well about other establishments there. The business owner must have sharp mindsets and sell their products and produces in good prices. You do not have […]

Importance of Supply Chain Management

What is supply chain management? Supply chain management is the management of the complete production process of a product or service, from raw materials to delivery to the end user. For better definition check What is Supply Chain Management. How many steps in Supply chain management process? Purchasing raw materials, processing those commodities into finished […]

Marketing as a value-added process – Four marketing utilities.

Production is the process of making useful goods and services. It is also considered the creation of the utility. However, Some utilities are forming utility, place utility, time utility, and possession utility. These utilities are created in the productive processes. Moreover, This is considered “marketing as a value-added process”. Form utility:Farm products and food products […]

What is global advertising strategy

A global advertising strategy is a marketing plan that helps businesses reach customers worldwide. Unlike traditional advertising, it does not require the company to redesign its advertisements for each country. It also promotes consistency. Its main message remains the same. This ensures positive word of mouth and a good return on investment for a company. […]

Impact of Political climate for Global Marketers in USA

As an Organic product’s importer, we must take into account USA’s political climate, which includes nation states and sovereignty, political risks, taxes, and the seizure of assets, all of which could have an impact on our business.Lets have a look for “Impact of Political climate for Global Marketers in USA”- i. Nation states and sovereignty, USA […]

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