Home / 2018 / August

Monthly Archives: August 2018

The social & legal issues that marketing faces

Public policy & pricing In our free market economy, price competition is the core element you survive. Companies are too much concern about setting prices. Our local laws govern the fair pricing strategy. Other hand, companies are also the concern for the societal benefits. For example, any pharmaceutical firms must …

Read More »

Modern Integrated marketing communications

In the past, marketers do the mass marketing; they only sell the standardized product to the mass people. That’s why; they try to develop an effective mass media communication process. Today, Most of the large companies are regularly investing millions of dollars for mass media advertising. Nowadays marketing managers face …

Read More »

How to enter an international market ?

  When a company decided to enter into the international market, then the company should determine the best way to enter. It may be- 1.Exporting Indirect Direct 2.Joint venturing Licensing Contract manufacturing Management contracting Joint ownership 3.Direct investment Assembly facilities Manufacturing facilities Exporting Exporting is the easiest way to enter …

Read More »

Different channel design decisions in marketing

Manufacturers face several channel design decisions. Manufacturers often struggle between what is ideal & what is practical in the designing marketing channels. Having limited capital offer limited sales in a limited market area of a firm. In these cases, this firm needs to choose the best channel that’s more effective. …

Read More »

Essential competitors analysis tools in marketing

Competitor analysis tools are very essential for marketing. In maximum time competitor makes thing happen. Because if they make any mistake in the decision of their product, they can lose the competitive advantages in the market. In short, today’s customer seeks for those advantages between two brands. See the below …

Read More »

Channel Behavior & Types of Organization

People & companies interact in complex behavioral systems. Distribution channels are the more simple collection of firms. Some channels member have interacted in a more informal way, other may interact in a formal way. Moreover, the channel system doesn’t stand still for anyone. The new member comes & operate the …

Read More »

Marketing logistics & Supply chain management

Because of globalization, find a suitable marketplace is so difficult. In this marketplace, selling a product is very easy then to find its target customers. That’s why, every company must select the best way to store, handle, moves their product so that they reach their respective customer with a right …

Read More »

Price Adjustment Strategies for Business

Usually, the company needs to adjust their pricing for various customer differences & customers changing situations. Here, we’ll discuss the seven various price adjustment strategies. Have a look – Discount & Allowance pricing Segmented pricing Psychological pricing Promotional pricing Geographical pricing Dynamic pricing International pricing Discount & Allowance pricing:  Discount …

Read More »