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The effects of coronavirus pandemic on world economy | COVID-19 business impact

The effects of coronavirus pandemic on world economy : What did this COVID -19 bring to the global economy instead of progression? Stagnation ( L,U,V curve on economics type): It defines that a prolonged period of little or no growth in an economy . Besides, if the economic growth is …

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What is competitive intelligence and Why it is important for firms?

What is competitive intelligence? Competitive intelligence is the way of collecting information on the business environment, competitors, competitive products and services, and overall business industry. In short,  Competitive intelligence is a way of identifying competitive gaps between two competitors.   Is Competitive intelligence gather ethical? Yes.  Competitive practices are ethical and legal …

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Bases for segmentation

Bases for segmentation are a strategy. It begins at dividing the market for a product into several groups. However,  These groups are homogenous and shared similar characteristics. Generally, these can be classified into two categories. Behavioral data It is an evidence-based data. However, it can be collected from direct questioning …

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Market segment and effective targeting

All consumers are not the same. They are different in their needs, wants and demands. However, there are some other factors that may vary. These are- different backgrounds, education levels, experiences. Therefore, marketers offer different types of alternatives goods that can satisfy the consumer’s desires. As a result, marketers do …

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Social and ethical issues in marketing

The marketers always face some criticism. Sometimes, this criticism is justified but not in a great manner. In that time, it is a big question of Social and ethical issues in marketing. However, critics are claimed that some of the marketing issues hurt them a lot. Besides, it also hurt …

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Challenges in maintaining a supply chain

Almost all firms face Challenges in maintaining a supply chain. This happens because they only focused on their production and sales aspects f business. As a result, logistics was a neglected area of those firms. Recently, few firms try to improve the performance of their respective supply chain. There are …

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The marketing concept

Marketing and consumer behavior origin from marketing concept. It is maintaining the essence of the marketing concept. Besides,  it consists of – Satisfying the consumer’s needs, Creating value And retaining customers. Before marketing concept, there were exist 3 other concepts. Let’s see- The production concept : The production concept conceived …

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Process views of a supply chain

A Supply chain goes through a process.  It is the process views of a supply chain. The supply chain process is a combination of two processes views. Cycle view: The supply chain process has a series of cycle view. It has performed at the interface between two successive stages of …

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The importance of supply chain decisions

The importance of supply chain decisions can’t describe in a word. There is a close connection between the design and management of supply chain flows.  Besides, the successes of the supply chain also depend on it. In supply chain management, all parties are directly or indirectly involved with each other …

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Three Supply chain decision phases

The supply chain is changing gradually. As there are ever growing demand of customers. Customers taste and preferences are changing day by day.  To keep with customers, marketers need to change their marketing activities. Moreover, The higher satisfaction of customers can give only through effective supply chain decision. That’s why …

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