Characteristics of focus groups

The Focus group is representative of some homogeneous people. It is one kind of interview conducted by a moderator. The moderator leads the discussion and tries to find out the insight of some target market by discussing a specific topic. However, the focus group has some characteristics. The characteristics of …

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The variations of Focus groups

Focus groups can use various variations of the procedure. At first,  participants are asked a frequent question to bring at least 3 or 4 items that represent their ideal environment. So let’s see some variations of focus groups. Two way focus group This type of focus group allows for two-way …

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Advantages and Disadvantages of Focus groups

There are so many advantages of Focus groups along with data collection techniques. These are described below- Synergism Putting a group of people together can generate a wide range of information and ideas than individuals. Focus groups can provide clear insight into the response 2. Snowballing  It is a bandwagon effect. …

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What are the primary differences between qualitative and quantitative research techniques ?

Marketing research: The functions that link the customer, consumer, and public through information are typically known as marketing research. It has two categories. Such as – Qualitative researchQuantitative research Qualitative research Qualitative research is research that provides insights and understanding of the problem set is known as qualitative research. Quantitative …

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The contents of a marketing plan

The marketing managers need to set up various levels of marketing plan for individual products , lines, brands, channels and customers groups.  Each product levels develop a single marketing plan for achieving its goal. So, a precise marketing plan is needed for it . Marketing plan is the written form …

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Brand Association, Mental Map & Brand Mantra of myself & a Brand named “Lux “

1. Brand association Brand association means deep feelings that seated in customers mind. Besides, it refers symbols or images that are related with brand. However, it focus on positive feelings regarding brand . 1.1 Brand association of myself As an individual consider myself as a Brand. Because of having some …

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The market and demand analysis

At first, we need to estimate the potential size of the market for the product. After that, we need to get an idea about the market share that is likely to be capture. The market and demand analysis is related to two broad issues. What’s the aggregate demand for the …

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How to implement Artificial intelligence (AI) in small business in the USA

Are you thinking about science fiction or movies machine character? You may be astonished at watching these characters and how can they act smarter ways than humans. So now tell me how could this possible? Is these genius character blessing or curse to us? However, you probably heard the term …

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Definition, functions, and the importance of Business Law

What is business law ? Business law refers a set of law governing the following – RightsRelationsConduct of personsCompaniesOrganizationsAnd businesses. Business law is the practice of law relating to corporations. It means that law relating to the matters which derive directly from the corporation. Thus, it encompasses the formation, funding, …

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List of document used in international trade

There are so many important documents that are widely used in international trade. List of important document for international trade are – Bill of exchange A bill of exchange is a negotiable instrument that carries an unconditional order to pay a specified amount of money. It is an unconditional order …

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