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The effects of coronavirus pandemic on world economy | COVID-19 business impact

The effects of coronavirus pandemic on world economy : What did this COVID -19 bring to the global economy instead of progression? Stagnation ( L,U,V curve on economics type): It defines that a prolonged period of little or no growth in an economy . Besides, if the economic growth is …

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What is competitive intelligence and Why it is important for firms?

What is competitive intelligence? Competitive intelligence is the way of collecting information on the business environment, competitors, competitive products and services, and overall business industry. In short,  Competitive intelligence is a way of identifying competitive gaps between two competitors.   Is Competitive intelligence gather ethical? Yes.  Competitive practices are ethical and legal …

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Describe barriers in international marketing

Before describing barriers in international marketing, I would like to say what is international marketing. International marketing is the activity, institutions, and processes across national borders. It creates, communicates, delivers and exchanges offerings that have value for the stakeholders and society. In the case of international marketing, there exist a …

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Integrated Marketing Communications

Integrated Marketing Communications is one of the major tools for marketers. That’s why Integrated Marketing Communications is carefully integrating and coordinating marketing channels. Integration and coordination are important for delivering a clear, consistent and compelling message about the organization and its products. At the primary level, Integrated Marketing Communications ensure …

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The marketing strategy for a new product

The company and marketing managers are really very concern about the marketing strategy for a new product. However,  a proper marketing strategy can bring both effectiveness and efficiency in the business. In the case of the marketing strategy for a new product, the market segmentation comes first after selecting one’s …

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Achieve a strategic fit in supply chain management

A company needs to take some steps to achieve a strategic fit between the supply chain and competitive strategies. These strategies may be implicated or explicated or one or more customer segments. So that the company can satisfy these segments. At first, a company should ensure its supply chain capabilities …

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Why ethics is connected with commercial law?

If we want to understand the term “Why ethics is connected with commercial law?” then we need to learn the law and commercial law and ethics first. Now, we are going to see it. Law:  Law is the combination of a body of action is prescribed by controlling authority and having …

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Dynamics of the marketplace

Dynamics of the marketplace is determined by the similarity and dissimilarity of demand and supply. However, this supply and demand are also depending on the market price. It is obviously noticed that the high price of a product tends to discourage a large number of the market. In contrast, lower …

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