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Challenges in maintaining a supply chain

Almost all firms face Challenges in maintaining a supply chain. This happens because they only focused on their production and sales aspects f business. As a result, logistics was a neglected area of those firms. Recently, few firms try to improve the performance of their respective supply chain. There are …

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Three Enablers of Supply Chain Performance

Three enablers of supply chain performance are very important for managing the firm’s success.  However, managing the supply chain is becoming increasingly complex. Having this, actually, firms have managed to reduce their logistics costs. Because of innovations of technology, it is possible to reduce logistics costs. There are three major …

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Duties of sellers and buyers of goods

There are some specific duties of sellers and buyers of goods that need to perform. Both buyers and sellers are responsible for any mistake. This mistake can terminate the business relationship between buyers and sellers. Duties of sellers of goods The sellers have to perform 4 specific duties. These are …

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Managing customer’s unrealistic expectations

Managing customer’s unrealistic expectations is a difficult task for marketers.  In the case of managing customer’s unrealistic expectations, the marketers need to adopt some wrong ways. These are not effective for long-run. But the customers rarely understand it. They always live in an imaginary world where they can’t match their …

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Customer loyalty and satisfaction

Customer loyalty and satisfaction is an important factor for every company. The satisfied and delighted customers keep purchasing the products from the same brands. These types of satisfied customers provide a positive and encouraging word of mouth to others. In contrast, who are not satisfied with the brands can spread …

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Rules regarding delivery

Delivery means the transfer of ownership from one person to another person. It is voluntary dispossession of goods in favor of another. However, The parties determined the mode of possession. Whatever Delivery has three forms. Such as – Actual delivery Actual delivery occurs when goods are delivered. In broadly, when …

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Consumer interpretations of price

Consumer interpretations of price is an important factor in the case of making purchasing decisions. However, Consumers are always run after the low prices products. That’s why there exists a huge competition in the marketplace. Every industry tries to offer better than others. So, having competition, low price can get …

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Price quality relationship

Price quality relationship refers to the price is exactly match with the quality of the product or service. In the market place, the price is viewed as the payment for quality of a product. A market place offers a bundle of features of value products or services. This bundle may …

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Price is considered as purchasing information – explain

Price is considered as purchasing information. Because there are different interpretations and utilization of consumers in making purchase decisions. Thus, the price is very crucial factors for making purchase decisions. Customers are so much concern about the price of product or services. Because now they are much knowledgeable. besides, they …

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Price is a part of the marketing mix- explain

Price is a part of the marketing mix. Besides, it is an element of 4 marketing mix. The other element of the marketing mix is product, place, and promotion. There is no other element which generates money. The only price can help to generate money for a firm. However, price …

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