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Swot analysis of the dairy industries

To know about strengths, weaknesses, opportunities, and threats of the dairy industry, it is important to learn the swot analysis of this industry. let’s see- Strengths: Demand: Completely optimistic. Margins: Quite reasonable, in some case high price charged. The flexibility of the product mix: Tremendous. With balancing equipment, it is …

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The marketing process of dairy industry

Marketing process: The marketing process is very useful for the dairy industry. It is a process which helps the dairy industry in analyzing the opportunities in the market, selection of the target markets, and development of the marketing mix and management of the marketing efforts. Steps of marketing process- Analysis …

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Explanation of food marketing

How would you explain food marketing to someone who is unfamiliar with this subject? Food marketing basically comes after farm marketing. It involves all activities of all areas of food products and services from producers to customers. Our food industry is mainly shaped by three players. Food producers: The rural farmers …

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Marketing as a value-added process- Four marketing utilities.

Production is the process of making useful goods and services. It also considered the creation of the utility. However, Some utilities are forming utility, place utility, time utility and possession utility. These utilities are created in the productive processes. Moreover, This is considered “marketing as a value-added process”. Form utility: …

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