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Monthly Archives: September 2018

Explanation of food marketing management

food markting managmt

Food marketing management : The three approaches to food marketing are functional, institutional and behavioral systems approaches are really important for understanding the food marketing management. It helps us to understand the major forces that shaped the organizations of the food marketing system. Besides it also helps to understand how …

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The problems associating with the farm marketing

You already learn about the characteristics of agricultural products and production. Now, you have to learn about the problems associating with farm marketing. If you clearly observe farm marketing, you can see that farmers are facing so many problems. Now, I ‘m telling you about it. At first, farmers face …

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Describe the characteristics of farming and agricultural products which make the marketing of food different from other products.

If you’re thinking about producing agricultural goods, at first you have to learn the characteristics of agricultural products and production. Before producing any product, you have to identify some important question. These are – What do your consumers want? Where you will sell these products? How you will sell it? …

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Identify the major factors that influence business buyer behavior.

Business buyer behavior At all levels, marketers want to know how business buyers will respond to their marketing strategies. See the figure:-   In this figure, we can see that marketing and other factors affect the buyers buying decisions; this produces a certain buyer response. Marketers must understand the figure. …

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Stages of the business buying process

The business buying process The below figure shows that the business buying process has eight stages. All buyers go through this stages. See the figure:- Here, you’ll find eight major steps of the business buying process. Usually, a new buyer goes through these stages. Buyers may make straight, modified, in …

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Explanation of how business markets differ from customer markets.

Like many well-known business organizations, they sell their product to other business organization.  Even in consumer products companies also sell most of their product in other businesses. This way refers to business buyer behavior of any organization. This organization buys goods & services for further process, sold, rented or supplied …

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Explanation of Institutional and government markets

There are two types of market. Like- • Institutional markets • Government markets Here, we’ll discuss the buying practices of Institutional and Government organizations. Whatever, these two have different characteristics and needs. Now, see the discussion. Institutional markets Schools, colleges, hospitals, nursing home, prisons and other organizations that provide goods …

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Explanation of Channel Management decisions

After completing the channel major alternatives, a company should determine the best channel management designs, and then the company works to implement and manage the selected channel. In a word, marketing channel management involves selecting, managing, motivating and evaluating the channel member’s performance. Selecting channel members All producers are not …

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The Holistic marketing concept with examples

holistic marketing concept

Is it difficult to implement The Holistic marketing concept in the contest of the leading MNC (multinational company)? It is difficult but possible! The Holistic marketing concept refers to everything matters in marketing. It has four parts. Internal marketing: Internal marketing is related to hiring, training, motivating their employees. So …

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Four Steps of company wide strategic planning with full explanation

Company-wide strategies planning: Most successful companies developed strongly customer-driven marketing strategies and programs that create customer value and relationship. Companies are mostly guided by these strategies & programs that must be customer focused. Every organization has its own marketing plan; first of all, we need to understand the role of …

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