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Functions of IT in an organization

IT( Information Technology) management is a integral part of the organization. If we want to achieve something then it is essential for us to apply information technology. Besides, This will help us to achieve objectives  of an organization and personal live as well. Therefore, IT management set a principles for …

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The role of IT in an organization

What is information technology? IT is the process of using any computers, storage , networking and their physical evidence , infrastructure and processes. These processes help to create , process , store , secure and exchange all forms of electronic data. Information technology plays an important role in the organization …

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Why loan is important for small business in USA

We all are known that spend money to make money. So we have to make expenses for growth. These are – equipment, advertising, land and other expenses. This important if we want to grow our business. Besides, there is a problem in managing all those costs in the expenses of …

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10 Major Importance of AI in Marketing

AI tool can brings risk reduction, increased speed, greater customer satisfaction, increased  revenue and more in marketing . The benefits may be number of sales or user satisfaction. However, there are 10 major importance of AI in marketing. The overarching benefits that can be applied across AI such as – …

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5 Important uses of AI in Marketing

A good plan can be more effective in getting success of any business. So before leveraging AI in marketing campaigns and operations, it is important to begin with a proper plan. Besides, a good plan helps to reduce marketing cost and achieve more value from AI investment. Therefore, there are …

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10 biggest Challenges for AI in Marketing

The understanding of customer needs and preference is very crucial in this modern era. The present marketing mostly relies on it and this knowledge can help to act quickly and effectively. Besides, AI helps to take to make real time and data driven decisions for marketing stakeholders. However, marketing teams …

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Characteristics of focus groups

The Focus group is representative of some homogeneous people. It is one kind of interview conducted by a moderator. The moderator leads the discussion and tries to find out the insight of some target market by discussing a specific topic. However, the focus group has some characteristics. The characteristics of …

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The variations of Focus groups

Focus groups can use various variations of the procedure. At first,  participants are asked a frequent question to bring at least 3 or 4 items that represent their ideal environment. So let’s see some variations of focus groups. Two way focus group This type of focus group allows for two-way …

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Advantages and Disadvantages of Focus groups

There are so many advantages of Focus groups along with data collection techniques. These are described below- Synergism Putting a group of people together can generate a wide range of information and ideas than individuals. Focus groups can provide clear insight into the response 2. Snowballing  It is a bandwagon effect. …

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What are the primary differences between qualitative and quantitative research techniques ?

Marketing research: The functions that link the customer, consumer, and public through information are typically known as marketing research. It has two categories. Such as – Qualitative researchQuantitative research Qualitative research Qualitative research is research that provides insights and understanding of the problem set is known as qualitative research. Quantitative …

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