Social and ethical issues in marketing

Marketers always face some criticism. Sometimes, this criticism is justified but not in a great manner. At that time, it is a big question of Social and ethical issues in marketing. However, critics are claimed that some of the marketing issues hurt them a lot. Besides, it also hurt social values and environmental issues as […]

The characteristics of a farming and agricultural products production

If you’re thinking about producing agricultural goods, first you have to learn the characteristics of agricultural products and production. Before producing any product, you have to identify some important questions. These are – What do your consumers want? Where you will sell these products? How you will sell it? What are the values of your […]

The problems associating with the farm marketing

You already learn about the characteristics of agricultural products and production. Now, you have to learn about the problems associated with farm marketing. If you clearly observe farm marketing, you can see that farmers are facing so many problems. Now, I‘m telling you about it. At first, farmers face unstable and relatively low farm prices […]

7 scope of digital marketing

What is the scope of digital marketing? Business owners can use demographic information such as customers’ age, gender, geography, interests, and level of education to better tailor their digital marketing campaigns. Businesses can also retarget clients already familiar with their brand by tailoring their strategies and communications to each subset of consumers. 7 scope of […]

Identify the major factors that influence business buyer behavior.

Business buyer behavior At all levels, marketers want to know how business buyers will respond to their marketing strategies. See the figure:- In this figure, we can see that marketing and other factors affect the buyers buying decisions; this produces a certain buyer response. Marketers must understand the figure. In the organization, there is a […]

What is Food marketing?

Food marketing basically comes after farm marketing. It involves all activities of all areas of food products and services from producers to customers. Our food industry is mainly shaped by three players. Food producers: The rural farmers are playing this role as food producers. They produce whatever they can.  besides, food marketing firms collect information from […]

Stages of the business buying process

The business buying process The below figure shows that the business buying process has eight stages. All buyers go through this stage. See the figure:- Here, you’ll find eight major steps of the business buying process. Usually, a new buyer goes through these stages. Buyers may make straight, modified, contrast purchasing decisions. Now, we’re going […]

Explanation of food marketing management

Food marketing management :The three approaches to food marketing are functional, institutional, and behavioral systems approaches are really important for understanding food marketing management. It helps us to understand the major forces that shaped the organizations of the food marketing system.Besides it also helps to understand how it is changing overnight. However, one may feel […]

Explanation of how business markets differ from customer markets.

Like many well-known business organizations, they sell their product to other business organizations.  Even consumer products companies also sell most of their product to other businesses. This way refers to the business buyer behavior of any organization. This organization buys goods & services for further process, sold, rented, or supplied to others. This also includes […]

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