Almost all firms face Challenges in maintaining a supply chain. This happens because they only focused on their production and sales aspects f business. As a result, logistics was a neglected area of those firms. Recently, few firms try to improve the performance of their respective supply chain. There are many reasons that are responsible […]
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The marketing concept
Marketing and consumer behavior origin from marketing concept. It is maintaining the essence of the marketing concept. Besides, it consists of – Satisfying the consumer’s needs, Creating value And retaining customers. Before marketing concept, there were exist 3 other concepts. Let’s see- The production concept : The production concept conceived by Henry Ford. He believed […]
Process views of a supply chain
A Supply chain goes through a process. It is the process views of a supply chain. The supply chain process is a combination of two processes views. Cycle view: The supply chain process has a series of cycle view. It has performed at the interface between two successive stages of the supply chain. Push /Pull […]
What is Supply Chain Management
Supply chain management is a combination of two processes. One is material management and another is physical distribution. In the present situation, lead time is a big fact. Because lead time depends on market coverage. Some firms’ supply chain condition is really very poor. Because their supply chain system is not automated. Another problem is […]
5 Factors in Pricing Objectives
Objectives are really very important for all organizations. Because of objective states that what we want to do next. There are five factors in pricing objectives. Survival Price is depending on the objectives of the business. These objectives may change situation to situation. Then the sellers also change their pricing. There are some survival situations […]
Critical factors in pricing decisions
Setting an effective price is really very difficult task. Because the price is the only thing that generates money. No other thing can generate money. The price of a product determines the product profitability, performance, and quality as well. The higher price creates a bigger margin. The bigger margin actually leads to increased profits. On […]
Importance of middlemen for your business
“We can eliminate middleman but we cannot eliminate the tasks of the middleman.” This is frequently possible to eliminate the middlemen. But we can’t avoid the functions of the middlemen. In a general sense, eliminating middlemen means the transfer of marketing activities to someone else who can perform the tasks as like middlemen. Let’s see […]
