Describe barriers in international marketing

Before describing barriers in international marketing, I would like to say what is international marketing. International marketing is the activity, institutions, and processes across national borders. It creates, communicates, delivers and exchanges offerings that have value for the stakeholders and society. In the case of international marketing, there exist a …

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F- Commerce

We all are familiar with the term E-commerce but most of us are unfamiliar with F Commerce. So, today, I’m Gonna tell ou what is F- Commerce and why it is important for us. Let’s start – Facebook is the name of a blessing in disguise. It has changed lives beyond expectations. …

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Integrated Marketing Communications

Integrated Marketing Communications is one of the major tools for marketers. That’s why Integrated Marketing Communications is carefully integrating and coordinating marketing channels. Integration and coordination are important for delivering a clear, consistent and compelling message about the organization and its products. At the primary level, Integrated Marketing Communications ensure …

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The marketing strategy for a new product

The company and marketing managers are really very concern about the marketing strategy for a new product. However,  a proper marketing strategy can bring both effectiveness and efficiency in the business. In the case of the marketing strategy for a new product, the market segmentation comes first after selecting one’s …

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The producer and distributor obligations

  The producer and distributor obligations are really important to know. Before knowing the producer and distributor obligations, we need to know about the producer and distributor. Producer: The producer means a person who produces or manufactures any kinds of product or part of the product. Sometimes, a producer doesn’t …

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Achieve a strategic fit in supply chain management

A company needs to take some steps to achieve a strategic fit between the supply chain and competitive strategies. These strategies may be implicated or explicated or one or more customer segments. So that the company can satisfy these segments. At first, a company should ensure its supply chain capabilities …

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Bases for segmentation

Bases for segmentation are a strategy. It begins at dividing the market for a product into several groups. However,  These groups are homogenous and shared similar characteristics. Generally, these can be classified into two categories. Behavioral data It is an evidence-based data. However, it can be collected from direct questioning …

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Market segment and effective targeting

All consumers are not the same. They are different in their needs, wants and demands. However, there are some other factors that may vary. These are- different backgrounds, education levels, experiences. Therefore, marketers offer different types of alternatives goods that can satisfy the consumer’s desires. As a result, marketers do …

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Social and ethical issues in marketing

The marketers always face some criticism. Sometimes, this criticism is justified but not in a great manner. In that time, it is a big question of Social and ethical issues in marketing. However, critics are claimed that some of the marketing issues hurt them a lot. Besides, it also hurt …

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