Bases for segmentation

Bases for segmentation are a strategy. It begins at dividing the market for a product into several groups. However,  These groups are homogenous and shared similar characteristics. Generally, these can be classified into two categories. Behavioral data It is an evidence-based data. However, it can be collected from direct questioning …

Read More »

Market segment and effective targeting

All consumers are not the same. They are different in their needs, wants and demands. However, there are some other factors that may vary. These are- different backgrounds, education levels, experiences. Therefore, marketers offer different types of alternatives goods that can satisfy the consumer’s desires. As a result, marketers do …

Read More »

Social and ethical issues in marketing

The marketers always face some criticism. Sometimes, this criticism is justified but not in a great manner. In that time, it is a big question of Social and ethical issues in marketing. However, critics are claimed that some of the marketing issues hurt them a lot. Besides, it also hurt …

Read More »

Why ethics is connected with commercial law?

If we want to understand the term “Why ethics is connected with commercial law?” then we need to learn the law and commercial law and ethics first. Now, we are going to see it. Law:  Law is the combination of a body of action is prescribed by controlling authority and having …

Read More »

Dynamics of the marketplace

Dynamics of the marketplace is determined by the similarity and dissimilarity of demand and supply. However, this supply and demand are also depending on the market price. It is obviously noticed that the high price of a product tends to discourage a large number of the market. In contrast, lower …

Read More »

Rights of the buyer and seller of the goods

There are some specific rights of the buyer and seller of the goods. These are really very important for maintaining the business relationship between them.  Both are equally responsible for any mistake or misbehave. So, at first, we will learn about the rights of the buyer of the goods. Let’s …

Read More »

Challenges in maintaining a supply chain

Almost all firms face Challenges in maintaining a supply chain. This happens because they only focused on their production and sales aspects f business. As a result, logistics was a neglected area of those firms. Recently, few firms try to improve the performance of their respective supply chain. There are …

Read More »

Three Enablers of Supply Chain Performance

Three enablers of supply chain performance are very important for managing the firm’s success.  However, managing the supply chain is becoming increasingly complex. Having this, actually, firms have managed to reduce their logistics costs. Because of innovations of technology, it is possible to reduce logistics costs. There are three major …

Read More »

Duties of sellers and buyers of goods

There are some specific duties of sellers and buyers of goods that need to perform. Both buyers and sellers are responsible for any mistake. This mistake can terminate the business relationship between buyers and sellers. Duties of sellers of goods The sellers have to perform 4 specific duties. These are …

Read More »

Managing customer’s unrealistic expectations

Managing customer’s unrealistic expectations is a difficult task for marketers.  In the case of managing customer’s unrealistic expectations, the marketers need to adopt some wrong ways. These are not effective for long-run. But the customers rarely understand it. They always live in an imaginary world where they can’t match their …

Read More »