Home / 2019 / April

Monthly Archives: April 2019

The producer and distributor obligations

  The producer and distributor obligations are really important to know. Before knowing the producer and distributor obligations, we need to know about the producer and distributor. Producer: The producer means a person who produces or manufactures any kinds of product or part of the product. Sometimes, a producer doesn’t …

Read More »

Achieve a strategic fit in supply chain management

A company needs to take some steps to achieve a strategic fit between the supply chain and competitive strategies. These strategies may be implicated or explicated or one or more customer segments. So that the company can satisfy these segments. At first, a company should ensure its supply chain capabilities …

Read More »

Bases for segmentation

Bases for segmentation are a strategy. It begins at dividing the market for a product into several groups. However,  These groups are homogenous and shared similar characteristics. Generally, these can be classified into two categories. Behavioral data It is an evidence-based data. However, it can be collected from direct questioning …

Read More »

Market segment and effective targeting

All consumers are not the same. They are different in their needs, wants and demands. However, there are some other factors that may vary. These are- different backgrounds, education levels, experiences. Therefore, marketers offer different types of alternatives goods that can satisfy the consumer’s desires. As a result, marketers do …

Read More »

Social and ethical issues in marketing

The marketers always face some criticism. Sometimes, this criticism is justified but not in a great manner. In that time, it is a big question of Social and ethical issues in marketing. However, critics are claimed that some of the marketing issues hurt them a lot. Besides, it also hurt …

Read More »

Why ethics is connected with commercial law?

If we want to understand the term “Why ethics is connected with commercial law?” then we need to learn the law and commercial law and ethics first. Now, we are going to see it. Law:  Law is the combination of a body of action is prescribed by controlling authority and having …

Read More »

Dynamics of the marketplace

Dynamics of the marketplace is determined by the similarity and dissimilarity of demand and supply. However, this supply and demand are also depending on the market price. It is obviously noticed that the high price of a product tends to discourage a large number of the market. In contrast, lower …

Read More »