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Monthly Archives: August 2019

Integrated Marketing Communications

Integrated Marketing Communications is one of the major tools for marketers. That’s why Integrated Marketing Communications is carefully integrating and coordinating marketing channels. Integration and coordination are important for delivering a clear, consistent and compelling message about the organization and its products. At the primary level, Integrated Marketing Communications ensure …

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The marketing strategy for a new product

The company and marketing managers are really very concern about the marketing strategy for a new product. However,  a proper marketing strategy can bring both effectiveness and efficiency in the business. In the case of the marketing strategy for a new product, the market segmentation comes first after selecting one’s …

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