Home / Strategy

Strategy

The marketing strategy for a new product

The company and marketing managers are really very concern about the marketing strategy for a new product. However,  a proper marketing strategy can bring both effectiveness and efficiency in the business. In the case of the marketing strategy for a new product, the market segmentation comes first after selecting one’s …

Read More »

Achieve a strategic fit in supply chain management

A company needs to take some steps to achieve a strategic fit between the supply chain and competitive strategies. These strategies may be implicated or explicated or one or more customer segments. So that the company can satisfy these segments. At first, a company should ensure its supply chain capabilities …

Read More »

Why ethics is connected with commercial law?

If we want to understand the term “Why ethics is connected with commercial law?” then we need to learn the law and commercial law and ethics first. Now, we are going to see it. Law:  Law is the combination of a body of action is prescribed by controlling authority and having …

Read More »

Dynamics of the marketplace

Dynamics of the marketplace is determined by the similarity and dissimilarity of demand and supply. However, this supply and demand are also depending on the market price. It is obviously noticed that the high price of a product tends to discourage a large number of the market. In contrast, lower …

Read More »

Challenges in maintaining a supply chain

Almost all firms face Challenges in maintaining a supply chain. This happens because they only focused on their production and sales aspects f business. As a result, logistics was a neglected area of those firms. Recently, few firms try to improve the performance of their respective supply chain. There are …

Read More »

Three Enablers of Supply Chain Performance

Three enablers of supply chain performance are very important for managing the firm’s success.  However, managing the supply chain is becoming increasingly complex. Having this, actually, firms have managed to reduce their logistics costs. Because of innovations of technology, it is possible to reduce logistics costs. There are three major …

Read More »

Managing customer’s unrealistic expectations

Managing customer’s unrealistic expectations is a difficult task for marketers.  In the case of managing customer’s unrealistic expectations, the marketers need to adopt some wrong ways. These are not effective for long-run. But the customers rarely understand it. They always live in an imaginary world where they can’t match their …

Read More »

Customer loyalty and satisfaction

Customer loyalty and satisfaction is an important factor for every company. The satisfied and delighted customers keep purchasing the products from the same brands. These types of satisfied customers provide a positive and encouraging word of mouth to others. In contrast, who are not satisfied with the brands can spread …

Read More »

Consumer interpretations of price

Consumer interpretations of price is an important factor in the case of making purchasing decisions. However, Consumers are always run after the low prices products. That’s why there exists a huge competition in the marketplace. Every industry tries to offer better than others. So, having competition, low price can get …

Read More »

Price quality relationship

Price quality relationship refers to the price is exactly match with the quality of the product or service. In the market place, the price is viewed as the payment for quality of a product. A market place offers a bundle of features of value products or services. This bundle may …

Read More »