What is Supply Chain Management

Supply chain management is a combination of two processes. One is material management and another is physical distribution. In the present situation, lead time is a big fact. Because lead time depends on market coverage. Some firms’ supply chain condition is really very poor. Because their supply chain system is …

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Importance of Food Marketing

Food marketing is related to all business activities. Because it is said that “marketing is everything and everything is marketing”. Some people associate with food marketing with everything that happens outside the farm gate. Do you agree or disagree? I am entirely agreed with this statement. Please, let e explain …

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5 Factors in Pricing Objectives

Objectives are really very important for all organizations. Because of objective states that what we want to do next. There are five factors in pricing objectives. Survival Price is depending on the objectives of the business. These objectives may change situation to situation. Then the sellers also change their pricing. …

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Critical factors in pricing decisions

Setting an effective price is really very difficult task. Because the price is the only thing that generates money. No other thing can generate money. The price of a product determines the product profitability, performance, and quality as well. The higher price creates a bigger margin. The bigger margin actually …

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Dairy products in the international food market

Nowadays, dairy products are becoming increasingly popular. Because consumers are consuming them more and more lately. There are some beverages, cheese and yogurt, dairy’s clean-label ingredients. These products are popping up in applications such as soups, snacks, dips, and providing vehicles to boost protein, pre- and probiotics, vitamins. Besides, these also …

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What is the pricing?

Price is the amount of money that we must sacrifice to achieve something that we desire. Price is only one thing that generates money. There are no other things generate money. From the customer viewpoint, the price is a monetary expression of the value of dimensions of quality or features …

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Importance of middlemen for your business

“We can eliminate middleman but we cannot eliminate the tasks of the middleman.” This is frequently possible to eliminate the middlemen. But we can’t avoid the functions of the middlemen. In a general sense, eliminating middlemen means the transfer of marketing activities to someone else who can perform the tasks …

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Supply chain management of a dairy industry

Supply chain management of a dairy industry: Supply chain management is a process of managing the upstream & downstream value-added flow of materials.  It also supplies related information among suppliers, the company, resellers & final customers. See the below figure:                     …

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The Marketing Channel of Dairy Products

Marketing Channel: There are two types of marketing channel for dairy products. First one is  Fluid milk channels and the second one is Processed dairy product channels Fluid milk channels: Fluid milk marketing methods have changed considerably over the years. In the 1930s, over 75 percent of all milk was home delivered. …

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