Rules regarding delivery

Delivery means the transfer of ownership from one person to another person. It is voluntary dispossession of goods in favor of another. However, The parties determined the mode of possession. Whatever Delivery has three forms. Such as – Actual delivery Actual delivery occurs when goods are delivered. In broadly, when …

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Consumer interpretations of price

Consumer interpretations of price is an important factor in the case of making purchasing decisions. However, Consumers are always run after the low prices products. That’s why there exists a huge competition in the marketplace. Every industry tries to offer better than others. So, having competition, low price can get …

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Price quality relationship

Price quality relationship refers to the price is exactly match with the quality of the product or service. In the market place, the price is viewed as the payment for quality of a product. A market place offers a bundle of features of value products or services. This bundle may …

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Price is considered as purchasing information – explain

Price is considered as purchasing information. Because there are different interpretations and utilization of consumers in making purchase decisions. Thus, the price is very crucial factors for making purchase decisions. Customers are so much concern about the price of product or services. Because now they are much knowledgeable. besides, they …

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Price is a part of the marketing mix- explain

Price is a part of the marketing mix. Besides, it is an element of 4 marketing mix. The other element of the marketing mix is product, place, and promotion. There is no other element which generates money. The only price can help to generate money for a firm. However, price …

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Emotional bonds versus transaction-based relationships

Emotional bonds versus transaction-based relationships are really very important part of customer satisfaction. This relationship is depending on customer satisfaction. However, it leads to customer retention and long-run customer relationships. Moreover, customers are buying more and more online. It has become important to understand what makes them satisfied during online …

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Interactive communication channels

Interactive communication channels are also known as traditional advertising. That’s why marketers use this traditional advertising. This advertising is the process to reach a large number of potential customers. However, the marketers also pay a large sum of money for it. Primarily, marketers use mass media advertising. This is effective …

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Customer Value, Satisfaction and Retention

In is article we will discus on Customer Value, Satisfaction and Retention. Customer Value: Customer value means to create superior satisfaction. It is the key concept for building a profitable relationship. In business, it is said that if you satisfied your target customers. If customers get enough satisfaction, they will be …

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Evolution of supply chain management

Evolution of supply chain management is a gradual process. In the field of chain management, there are three major revolutions occurred. Now, we are going to examine these revolutions. Primarily, we will consider the economic and technological environment. The chief executive of an automobile firm says that their aim is …

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The marketing concept

Marketing and consumer behavior origin from marketing concept. It is maintaining the essence of the marketing concept. Besides,  it consists of – Satisfying the consumer’s needs, Creating value And retaining customers. Before marketing concept, there were exist 3 other concepts. Let’s see- The production concept : The production concept conceived …

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