Supply chain management of a dairy industry

Supply chain management of a dairy industry: Supply chain management is a process of managing the upstream & downstream value-added flow of materials.  It also supplies related information among suppliers, the company, resellers & final customers. See the below figure:                     …

Read More »

The Marketing Channel of Dairy Products

Marketing Channel: There are two types of marketing channel for dairy products. First one is  Fluid milk channels and the second one is Processed dairy product channels Fluid milk channels: Fluid milk marketing methods have changed considerably over the years. In the 1930s, over 75 percent of all milk was home delivered. …

Read More »

Swot analysis of the dairy industries

To know about strengths, weaknesses, opportunities, and threats of the dairy industry, it is important to learn the swot analysis of this industry. let’s see- Strengths: Demand: Completely optimistic. Margins: Quite reasonable, in some case high price charged. The flexibility of the product mix: Tremendous. With balancing equipment, it is …

Read More »

The marketing process of dairy industry

Marketing process: The marketing process is very useful for the dairy industry. It is a process which helps the dairy industry in analyzing the opportunities in the market, selection of the target markets, and development of the marketing mix and management of the marketing efforts. Steps of marketing process- Analysis …

Read More »

Explanation of food marketing

How would you explain food marketing to someone who is unfamiliar with this subject? Food marketing basically comes after farm marketing. It involves all activities of all areas of food products and services from producers to customers. Our food industry is mainly shaped by three players. Food producers: The rural farmers …

Read More »