The marketing concept

Marketing and consumer behavior origin from marketing concept. It is maintaining the essence of the marketing concept. Besides,  it consists of – Satisfying the consumer’s needs, Creating value And retaining customers. Before marketing concept, there were exist 3 other concepts. Let’s see- The production concept : The production concept conceived …

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Process views of a supply chain

A Supply chain goes through a process.  It is the process views of a supply chain. The supply chain process is a combination of two processes views. Cycle view: The supply chain process has a series of cycle view. It has performed at the interface between two successive stages of …

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The importance of supply chain decisions

The importance of supply chain decisions can’t describe in a word. There is a close connection between the design and management of supply chain flows.  Besides, the successes of the supply chain also depend on it. In supply chain management, all parties are directly or indirectly involved with each other …

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Three Supply chain decision phases

The supply chain is changing gradually. As there are ever growing demand of customers. Customers taste and preferences are changing day by day.  To keep with customers, marketers need to change their marketing activities. Moreover, The higher satisfaction of customers can give only through effective supply chain decision. That’s why …

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6 Recent trends influencing the supply chain around the world

There are 6 recent trends influencing the supply chain around the world. Besides,  Technology has brought a revolutionary change in our life along with the business organization. The most influential change we found in supply chain management. Let see some recent trends influencing the supply chain around the world. Proliferation …

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The objective of supply chain management

The objective of supply chain management is to maximize the overall value generated. Supply chain surplus  is found here. Usually, a Supply chain generates is the differences between the value of a final product to customers and the cost associating with the supply chain.  Moreover, the entire supply chain works for …

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What is Supply Chain Management

Supply chain management is a combination of two processes. One is material management and another is physical distribution. In the present situation, lead time is a big fact. Because lead time depends on market coverage. Some firms’ supply chain condition is really very poor. Because their supply chain system is …

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Importance of Food Marketing

Food marketing is related to all business activities. Because it is said that “marketing is everything and everything is marketing”. Some people associate with food marketing with everything that happens outside the farm gate. Do you agree or disagree? I am entirely agreed with this statement. Please, let e explain …

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5 Factors in Pricing Objectives

Objectives are really very important for all organizations. Because of objective states that what we want to do next. There are five factors in pricing objectives. Survival Price is depending on the objectives of the business. These objectives may change situation to situation. Then the sellers also change their pricing. …

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Critical factors in pricing decisions

Setting an effective price is really very difficult task. Because the price is the only thing that generates money. No other thing can generate money. The price of a product determines the product profitability, performance, and quality as well. The higher price creates a bigger margin. The bigger margin actually …

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