Integrated Marketing Communications is one of the major tools for marketers. That’s why Integrated Marketing Communications is carefully integrating and coordinating marketing channels. Integration and coordination are important for delivering a clear, consistent and compelling message about the organization and its products. At the primary level, Integrated Marketing Communications ensure …
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The marketing strategy for a new product
The company and marketing managers are really very concern about the marketing strategy for a new product. However, a proper marketing strategy can bring both effectiveness and efficiency in the business. In the case of the marketing strategy for a new product, the market segmentation comes first after selecting one’s …
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