Integrated Marketing Communications is one of the major tools for marketers. That’s why Integrated Marketing Communications is carefully integrating and coordinating marketing channels. Integration and coordination are important for delivering a clear, consistent and compelling message about the organization and its products. At the primary level, Integrated Marketing Communications ensure …

The company and marketing managers are really very concern about the marketing strategy for a new product. However,  a proper marketing strategy can bring both effectiveness and efficiency in the business. In the case of the marketing strategy for a new product, the market segmentation comes first after selecting one’s …