The Focus group is representative of some homogeneous people. It is one kind of interview conducted by a moderator. The moderator leads the discussion and tries to find out the insight of some target market by discussing a specific topic. However, the focus group has some characteristics. The characteristics of focus groups are given below- […]
Month: December 2020
The variations of Focus groups
Focus groups can use various variations of the procedure. At first, participants are asked a frequent question to bring at least 3 or 4 items that represent their ideal environment. So let’s see some variations of focus groups. Two way focus group This type of focus group allows for two-way communication. There two groups one […]
Advantages and Disadvantages of Focus groups
There are so many advantages of Focus groups along with data collection techniques. These are described below- Synergism Putting a group of people together can generate a wide range of information and ideas than individuals. Focus groups can provide clear insight into the response 2. Snowballing It is a bandwagon effect. It operates in a group […]
What are the primary differences between qualitative and quantitative research techniques ?
Marketing research: The functions that link the customer, consumer, and public through information are typically known as marketing research. It has two categories. Such as – Qualitative research Quantitative research Qualitative research Qualitative research is research that provides insights and understanding of the problem set is known as qualitative research. Quantitative research The research which […]
