The variations of Focus groups

Focus groups can use various variations of the procedure. At first,  participants are asked a frequent question to bring at least 3 or 4 items that represent their ideal environment. So let’s see some variations of focus groups. Two way focus group This type of focus group allows for two-way communication.  There two groups one […]

What are the primary differences between qualitative and quantitative research techniques ?

Marketing research: The functions that link the customer, consumer, and public through information are typically known as marketing research. It has two categories. Such as – Qualitative research Quantitative research Qualitative research Qualitative research is research that provides insights and understanding of the problem set is known as qualitative research. Quantitative research The research which […]

Brand Association, Mental Map & Brand Mantra of myself & a Brand named “Lux “

1. Brand association Brand association means deep feelings that seated in customers mind. Besides, it refers symbols or images that are related with brand. However, it focus on positive feelings regarding brand . 1.1 Brand association of myself As an individual consider myself as a Brand. Because of having some attributes that come into others […]

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