Price is considered as purchasing information. Because there are different interpretations and utilization of consumers in making purchase decisions. Thus, the price is very crucial factors for making purchase decisions. Customers are so much concern about the price of product or services. Because now they are much knowledgeable. besides, they have a greater excess of […]
Author : Turza
It's turza ,But you can call me also girl of biztalker. I Love to learn and write about marketing, business and information technology. I have completed MBA on marketing.
Price is a part of the marketing mix- explain
Price is a part of the marketing mix. Besides, it is an element of 4 marketing mix. The other element of the marketing mix is product, place, and promotion. There is no other element which generates money. The only price can help to generate money for a firm. However, price encourages competition among several firms. […]
Emotional bonds versus transaction-based relationships
Emotional bonds versus transaction-based relationships are really very important part of customer satisfaction. This relationship is depending on customer satisfaction. However, it leads to customer retention and long-run customer relationships. Moreover, customers are buying more and more online. It has become important to understand what makes them satisfied during online transactions. There are some important […]
Interactive communication channels
Interactive communication channels are also known as traditional advertising. That’s why marketers use this traditional advertising. This advertising is the process to reach a large number of potential customers. However, the marketers also pay a large sum of money for it. Primarily, marketers use mass media advertising. This is effective only at the fact of […]
Customer Value, Satisfaction and Retention
In this article, we will discuss Customer Value, Satisfaction, and Retention. Customer Value: Customer value means creating superior satisfaction. It is the key concept for building a profitable relationship. In business, it is said that if you satisfied your target customers. If customers get enough satisfaction, they will be purchased again & again. However, It seems […]
Evolution of supply chain management
The evolution of supply chain management is a gradual process. In the field of chain management, there are three major revolutions that occurred. Now, we are going to examine these revolutions. Primarily, we will consider the economic and technological environment. The chief executive of an automobile firm says that their aim is to arrange the […]
The marketing concept
Marketing and consumer behavior origin from marketing concept. It is maintaining the essence of the marketing concept. Besides, it consists of – Satisfying the consumer’s needs, Creating value And retaining customers. Before marketing concept, there were exist 3 other concepts. Let’s see- The production concept : The production concept conceived by Henry Ford. He believed […]
Process views of a supply chain
A Supply chain goes through a process. It is the process views of a supply chain. The supply chain process is a combination of two processes views. Cycle view: The supply chain process has a series of cycle view. It has performed at the interface between two successive stages of the supply chain. Push /Pull […]
What is Supply Chain Management
Supply chain management is a combination of two processes. One is material management and another is physical distribution. In the present situation, lead time is a big fact. Because lead time depends on market coverage. Some firms’ supply chain condition is really very poor. Because their supply chain system is not automated. Another problem is […]
5 Factors in Pricing Objectives
Objectives are really very important for all organizations. Because of objective states that what we want to do next. There are five factors in pricing objectives. Survival Price is depending on the objectives of the business. These objectives may change situation to situation. Then the sellers also change their pricing. There are some survival situations […]