Emotional bonds versus transaction-based relationships

Emotional bonds versus transaction-based relationships are really very important part of customer satisfaction. This relationship is depending on customer satisfaction. However, it leads to customer retention and long-run customer relationships. Moreover, customers are buying more and more online. It has become important to understand what makes them satisfied during online transactions.

There are some important factors. These are related to customer satisfaction.

  1. Adaptation

Adaptation means to purchase goods of matching one’s needs. Clearly, it is the order of an individual and a tailor is ready to make this. It may the tastes and preferences of the particular individual. Sometimes, it will be for the valued customer.

  1. Interactivity

Interactivity is the ability to view merchandise offerings from different perspectives. This enables an individual to quickly locate products. However, this may be useful for differentiating one product from another.

  1. Nurturing

The marketers receive reminders from making customer’s purchases. However, they provide relevant information for one’s purchases. Besides, it is the acknowledgment of the appreciating one’s business. Moreover, it is an effort to maintaining business with customers. It is also called cultivating the relationship with customers.

  1. Commitment

Commitment means delivering goods on time to the customers. Besides, marketers are always ready for the response of customer’s problems. However, the company should adopt a fair customer returns policy. Moreover, the company should take good care of the customer at any cost.

  1. Network

Networking means sharing experiences about a particular product on the merchant website. These websites are really useful for customers. Besides, shoppers also benefit from the community of prospects and customers sponsored.

  1. Assortment

Online purchase provides one-stop shopping for customers. The merchant carries wide varieties of product assortment for customers. However, the merchant displays these products in different segments.

  1. Transaction ease

The online transaction provides a useful way for customer purchase. A new buyer can easily purchase goods from websites without much bothering. Moreover, merchant websites are much more user-friendly. Besides, it allows for quick transactions.

  1. Engagement

The merchant websites are designed so attractively for customer’s capturing attention. However, they also provide an enjoyable shopping experience. Moreover, consumers feel comfortable shopping at the site.

  1. Loyalty

Loyalty depends on customer satisfaction. It defines how much a merchant satisfy a customer through their offering. If the customers are much more satisfied, they are hardly switching to other products.

  1. Inertia

Dissatisfied customers are less willing to buy goods from a particular merchant site. These customers are easily switched to competitors. However, it is hard to stop them from shopping at that site.

  1. Trust

Trust is the count of purchasing transactions of customers successfully. Trust defines the successful performance of the merchant websites. Besides, the trust provides that the merchant is reliable and honest.

Some of them are driven by the emotional bonds of customers. On the other hand, some factors stemming from the mechanics of the transaction.

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