10 biggest Challenges for AI in Marketing

The understanding of customer needs and preference is very crucial in this modern era. The present marketing mostly relies on it and this knowledge can help to act quickly and effectively. Besides, AI helps to take to make real time and data driven decisions for marketing stakeholders. However, marketing teams are well known about how […]

Differences between Management Decision Problem and Marketing Research Problem

Management Decision Problem: When a situation arises that necessitates the management of a company to make a decision that necessitates research, we have a Management Decision Problem. Marketing Research Problem: The term “research problem” refers to an area of interest that necessitates an in-depth examination of a particular subject, condition, contradiction, or issue. Instead of […]

Marketing Automation Strategies for Sustaining Success

What is a marketing automation strategy? The term “marketing automation” refers to any program used to automate marketing activities. Its software designed to help you with several marketing chores, from sending follow-up emails to posting updates on social media. Marketing professionals throughout the world are finding it quite useful. Another fantastic marketing automation example is […]

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