The producer and distributor obligations are really important to know. Before knowing the producer and distributor obligations, we need to know about the producer and distributor. Producer: The producer means a person who produces or manufactures any kinds of product or part of the product. Sometimes, a producer doesn’t produce or manufacture the product […]
Achieve a strategic fit in supply chain management
A company needs to take some steps to achieve a strategic fit between the supply chain and competitive strategies. These strategies may be implicated or explicated or one or more customer segments. So that the company can satisfy these segments. At first, a company should ensure its supply chain capabilities to satisfy the needs of […]
Bases for segmentation
Bases for segmentation are a strategy. It begins at dividing the market for a product into several groups. However, These groups are homogenous and shared similar characteristics. Generally, these can be classified into two categories. Behavioral data It is an evidence-based data. However, it can be collected from direct questioning or observation. Therefore, Behavioral data […]
Market segment and effective targeting
All consumers are not the same. They are different in their needs, wants and demands. However, there are some other factors that may vary. These are- different backgrounds, education levels, experiences. Therefore, marketers offer different types of alternatives goods that can satisfy the consumer’s desires. As a result, marketers do the market segment and effective […]
Why ethics is connected with commercial law?
If we want to understand the term “Why ethics is connected with commercial law?” then we need to learn the law and commercial law and ethics first. Now, we are going to see it. Law: Law is the combination of a body of action is prescribed by controlling authority and having binding legal force. It must […]
Dynamics of the marketplace
Dynamics of the marketplace is determined by the similarity and dissimilarity of demand and supply. However, this supply and demand are also depending on the market price. It is obviously noticed that the high price of a product tends to discourage a large number of the market. In contrast, lower price encourages a large number […]
Rights of the buyer and seller of the goods
There are some specific rights of the buyer and seller of the goods. These are really very important for maintaining the business relationship between them. Both are equally responsible for any mistake or misbehave. So, at first, we will learn about the rights of the buyer of the goods. Let’s see- Rights of the buyer […]
Challenges in maintaining a supply chain
Almost all firms face Challenges in maintaining a supply chain. This happens because they only focused on their production and sales aspects f business. As a result, logistics was a neglected area of those firms. Recently, few firms try to improve the performance of their respective supply chain. There are many reasons that are responsible […]
Three Enablers of Supply Chain Performance
Three enablers of supply chain performance are very important for managing the firm’s success. However, managing the supply chain is becoming increasingly complex. Having this, actually, firms have managed to reduce their logistics costs. Because of innovations of technology, it is possible to reduce logistics costs. There are three major enablers. They have helped firms […]
Managing customer’s unrealistic expectations
Managing customers’ unrealistic expectations is a difficult task for marketers. In the case of managing customers’ unrealistic expectations, marketers need to adopt some wrong ways. These are not effective in the long run. But the customers rarely understand it. They always live in an imaginary world where they can’t match their dream in the real […]