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Monthly Archives: February 2019

Importance of middlemen for your business

“We can eliminate middleman but we cannot eliminate the tasks of the middleman.” This is frequently possible to eliminate the middlemen. But we can’t avoid the functions of the middlemen. In a general sense, eliminating middlemen means the transfer of marketing activities to someone else who can perform the tasks …

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Supply chain management of a dairy industry

Supply chain management of a dairy industry: Supply chain management is a process of managing the upstream & downstream value-added flow of materials.  It also supplies related information among suppliers, the company, resellers & final customers. See the below figure:                     …

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The Marketing Channel of Dairy Products

Marketing Channel: There are two types of marketing channel for dairy products. First one is  Fluid milk channels and the second one is Processed dairy product channels Fluid milk channels: Fluid milk marketing methods have changed considerably over the years. In the 1930s, over 75 percent of all milk was home delivered. …

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Swot analysis of the dairy industries

To know about strengths, weaknesses, opportunities, and threats of the dairy industry, it is important to learn the swot analysis of this industry. let’s see- Strengths: Demand: Completely optimistic. Margins: Quite reasonable, in some case high price charged. The flexibility of the product mix: Tremendous. With balancing equipment, it is …

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The marketing process of dairy industry

Marketing process: The marketing process is very useful for the dairy industry. It is a process which helps the dairy industry in analyzing the opportunities in the market, selection of the target markets, and development of the marketing mix and management of the marketing efforts. Steps of marketing process- Analysis …

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