Price quality relationship

Price quality relationship refers to the price is exactly match with the quality of the product or service. In the market place, the price is viewed as the payment for quality of a product. A market place offers a bundle of features of value products or services. This bundle may …

Read More »

Price is considered as purchasing information – explain

Price is considered as purchasing information. Because there are different interpretations and utilization of consumers in making purchase decisions. Thus, the price is very crucial factors for making purchase decisions. Customers are so much concern about the price of product or services. Because now they are much knowledgeable. besides, they …

Read More »

Price is a part of the marketing mix- explain

Price is a part of the marketing mix. Besides, it is an element of 4 marketing mix. The other element of the marketing mix is product, place, and promotion. There is no other element which generates money. The only price can help to generate money for a firm. However, price …

Read More »

Emotional bonds versus transaction-based relationships

Emotional bonds versus transaction-based relationships are really very important part of customer satisfaction. This relationship is depending on customer satisfaction. However, it leads to customer retention and long-run customer relationships. Moreover, customers are buying more and more online. It has become important to understand what makes them satisfied during online …

Read More »

Interactive communication channels

Interactive communication channels are also known as traditional advertising. That’s why marketers use this traditional advertising. This advertising is the process to reach a large number of potential customers. However, the marketers also pay a large sum of money for it. Primarily, marketers use mass media advertising. This is effective …

Read More »

Customer Value, Satisfaction and Retention

In is article we will discus on Customer Value, Satisfaction and Retention. Customer Value: Customer value means to create superior satisfaction. It is the key concept for building a profitable relationship. In business, it is said that if you satisfied your target customers. If customers get enough satisfaction, they will be …

Read More »

Evolution of supply chain management

Evolution of supply chain management is a gradual process. In the field of chain management, there are three major revolutions occurred. Now, we are going to examine these revolutions. Primarily, we will consider the economic and technological environment. The chief executive of an automobile firm says that their aim is …

Read More »

The marketing concept

Marketing and consumer behavior origin from marketing concept. It is maintaining the essence of the marketing concept. Besides,  it consists of – Satisfying the consumer’s needs, Creating value And retaining customers. Before marketing concept, there were exist 3 other concepts. Let’s see- The production concept : The production concept conceived …

Read More »

Process views of a supply chain

A Supply chain goes through a process.  It is the process views of a supply chain. The supply chain process is a combination of two processes views. Cycle view: The supply chain process has a series of cycle view. It has performed at the interface between two successive stages of …

Read More »

The importance of supply chain decisions

The importance of supply chain decisions can’t describe in a word. There is a close connection between the design and management of supply chain flows.  Besides, the successes of the supply chain also depend on it. In supply chain management, all parties are directly or indirectly involved with each other …

Read More »