Emotional bonds versus transaction-based relationships

Emotional bonds versus transaction-based relationships are really very important part of customer satisfaction. This relationship is depending on customer satisfaction. However, it leads to customer retention and long-run customer relationships. Moreover, customers are buying more and more online. It has become important to understand what makes them satisfied during online …

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Interactive communication channels

Interactive communication channels are also known as traditional advertising. That’s why marketers use this traditional advertising. This advertising is the process to reach a large number of potential customers. However, the marketers also pay a large sum of money for it. Primarily, marketers use mass media advertising. This is effective …

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Customer Value, Satisfaction and Retention

In is article we will discus on Customer Value, Satisfaction and Retention. Customer Value: Customer value means to create superior satisfaction. It is the key concept for building a profitable relationship. In business, it is said that if you satisfied your target customers. If customers get enough satisfaction, they will be …

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Evolution of supply chain management

Evolution of supply chain management is a gradual process. In the field of chain management, there are three major revolutions occurred. Now, we are going to examine these revolutions. Primarily, we will consider the economic and technological environment. The chief executive of an automobile firm says that their aim is …

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The marketing concept

Marketing and consumer behavior origin from marketing concept. It is maintaining the essence of the marketing concept. Besides,  it consists of – Satisfying the consumer’s needs, Creating value And retaining customers. Before marketing concept, there were exist 3 other concepts. Let’s see- The production concept : The production concept conceived …

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Process views of a supply chain

A Supply chain goes through a process.  It is the process views of a supply chain. The supply chain process is a combination of two processes views. Cycle view: The supply chain process has a series of cycle view. It has performed at the interface between two successive stages of …

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The importance of supply chain decisions

The importance of supply chain decisions can’t describe in a word. There is a close connection between the design and management of supply chain flows.  Besides, the successes of the supply chain also depend on it. In supply chain management, all parties are directly or indirectly involved with each other …

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Three Supply chain decision phases

The supply chain is changing gradually. As there are ever growing demand of customers. Customers taste and preferences are changing day by day.  To keep with customers, marketers need to change their marketing activities. Moreover, The higher satisfaction of customers can give only through effective supply chain decision. That’s why …

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6 Recent trends influencing the supply chain around the world

There are 6 recent trends influencing the supply chain around the world. Besides,  Technology has brought a revolutionary change in our life along with the business organization. The most influential change we found in supply chain management. Let see some recent trends influencing the supply chain around the world. Proliferation …

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The objective of supply chain management

The objective of supply chain management is to maximize the overall value generated. Supply chain surplus  is found here. Usually, a Supply chain generates is the differences between the value of a final product to customers and the cost associating with the supply chain.  Moreover, the entire supply chain works for …

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