Managing customers’ unrealistic expectations is a difficult task for marketers. In the case of managing customers’ unrealistic expectations, marketers need to adopt some wrong ways. These are not effective in the long run. But the customers rarely understand it. They always live in an imaginary world where they can’t match their dream in the real […]
Year: 2019
Rules regarding delivery
Delivery means the transfer of ownership from one person to another person. It is voluntary dispossession of goods in favor of another. However, The parties determined the mode of possession. Whatever Delivery has three forms. Such as – Actual delivery Actual delivery occurs when goods are delivered. In broadly, when goods are physically handed over […]
Consumer interpretations of price
Consumer interpretations of price is an important factor in the case of making purchasing decisions. However, Consumers are always run after the low prices products. That’s why there exists a huge competition in the marketplace. Every industry tries to offer better than others. So, having competition, low price can get an advantage from the marketplace. […]
Price is considered as purchasing information – explain
Price is considered as purchasing information. Because there are different interpretations and utilization of consumers in making purchase decisions. Thus, the price is very crucial factors for making purchase decisions. Customers are so much concern about the price of product or services. Because now they are much knowledgeable. besides, they have a greater excess of […]
Price is a part of the marketing mix- explain
Price is a part of the marketing mix. Besides, it is an element of 4 marketing mix. The other element of the marketing mix is product, place, and promotion. There is no other element which generates money. The only price can help to generate money for a firm. However, price encourages competition among several firms. […]
Emotional bonds versus transaction-based relationships
Emotional bonds versus transaction-based relationships are really very important part of customer satisfaction. This relationship is depending on customer satisfaction. However, it leads to customer retention and long-run customer relationships. Moreover, customers are buying more and more online. It has become important to understand what makes them satisfied during online transactions. There are some important […]
Interactive communication channels
Interactive communication channels are also known as traditional advertising. That’s why marketers use this traditional advertising. This advertising is the process to reach a large number of potential customers. However, the marketers also pay a large sum of money for it. Primarily, marketers use mass media advertising. This is effective only at the fact of […]
Customer Value, Satisfaction and Retention
In this article, we will discuss Customer Value, Satisfaction, and Retention. Customer Value: Customer value means creating superior satisfaction. It is the key concept for building a profitable relationship. In business, it is said that if you satisfied your target customers. If customers get enough satisfaction, they will be purchased again & again. However, It seems […]
Evolution of supply chain management
The evolution of supply chain management is a gradual process. In the field of chain management, there are three major revolutions that occurred. Now, we are going to examine these revolutions. Primarily, we will consider the economic and technological environment. The chief executive of an automobile firm says that their aim is to arrange the […]
The marketing concept
Marketing and consumer behavior origin from marketing concept. It is maintaining the essence of the marketing concept. Besides, it consists of – Satisfying the consumer’s needs, Creating value And retaining customers. Before marketing concept, there were exist 3 other concepts. Let’s see- The production concept : The production concept conceived by Henry Ford. He believed […]
