Important steps for the personal selling process

Personal selling is the most effective way to sell your products. Besides, It is a way to sell your product after meeting with customer face to face. The salesperson promotes the product through their appearance, attitude & product knowledge. They try to encourage the customer to buy their product. However, maximum salespeople try to maintain their […]

The Promotion Mix

What is the promotion mix? If a company wants to build a good customer relationship, it needs to develop a good product. Besides, It also needs to make pricing attractive, & make it available to target customers. A company must promise to deliver the right value propositions to customers. In this case, companies need good communication […]

What is an integrated marketing communications program?

What is integrated marketing communications? IMC is the process of integrating marketing communication elements such as public relations, social media, audience analytics, business development principles, and advertising into a coherent brand identity across many media channels. What is an integrated marketing communications program? Using a communications model as the foundation for advertising and marketing programs. […]

Pre approach Marketing in Sales

What is a Pre Approach to marketing in sales? Pre-approach marketing is the process of creating a strategy to identify and qualify potential customers before you ever speak to them. This involves creating a target list of prospects, researching their needs, and identifying ways to reach them. The goal is to create a plan that […]

The Concept of Exchange

Exchanging goods and services There are Two parties in exchange . They can offers something that the other party would find valuable. Besides, each party can communicate and deliver; each party can accept or reject the offer; each party believes it is proper or desirable to engage with the other party. What is the purpose […]

Marketing mix of nonprofit organizations

 Nonprofit organizationscustomized and diversified portfolio of solutions enables families to access financial services, maintain and grow their assets, invest in small businesses, find jobs, and deal during times of crisis. Additionally, they promote financial literacy and have implemented a variety of customer protection measures that demonstrate their dedication to client-centric service delivery. However, they follow […]

is business services a good career path

If you’re considering a career in business services, you’re probably wondering if it’s a good fit for you. There are many different aspects to business services, from customer service and sales to accounting and human resources. Each of these areas offers its own unique set of challenges and rewards. In general, business services is a […]

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