7 scope of digital marketing

What is the scope of digital marketing? Business owners can use demographic information such as customers’ age, gender, geography, interests, and level of education to better tailor their digital marketing campaigns. Businesses can also retarget clients already familiar with their brand by tailoring their strategies and communications to each subset of consumers. However, let’s explore […]

What is global advertising strategy

A global advertising strategy is a marketing plan that helps businesses reach customers worldwide. Unlike traditional advertising, it does not require the company to redesign its advertisements for each country. It also promotes consistency. Its main message remains the same. This ensures positive word of mouth and a good return on investment for a company. […]

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