Bases for segmentation

Bases for segmentation are a strategy. It begins at dividing the market for a product into several groups. However,  These groups are homogenous and shared similar characteristics. Generally, these can be classified into two categories. Behavioral data It is an evidence-based data. However, it can be collected from direct questioning or observation.  Therefore, Behavioral data […]

Market segment and effective targeting

All consumers are not the same. They are different in their needs, wants and demands. However, there are some other factors that may vary. These are- different backgrounds, education levels, experiences. Therefore, marketers offer different types of alternatives goods that can satisfy the consumer’s desires. As a result, marketers do the market segment and effective […]

Dynamics of the marketplace

Dynamics of the marketplace is determined by the similarity and dissimilarity of demand and supply. However, this supply and demand are also depending on the market price. It is obviously noticed that the high price of a product tends to discourage a large number of the market. In contrast, lower price encourages a large number […]

Challenges in maintaining a supply chain

Almost all firms face Challenges in maintaining a supply chain. This happens because they only focused on their production and sales aspects f business. As a result, logistics was a neglected area of those firms. Recently, few firms try to improve the performance of their respective supply chain. There are many reasons that are responsible […]

Three Enablers of Supply Chain Performance

Three enablers of supply chain performance are very important for managing the firm’s success.  However, managing the supply chain is becoming increasingly complex. Having this, actually, firms have managed to reduce their logistics costs. Because of innovations of technology, it is possible to reduce logistics costs. There are three major enablers. They have helped firms […]

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