AI tool can brings risk reduction, increased speed, greater customer satisfaction, increased revenue and more in marketing . The benefits may be number of sales or user satisfaction. However, there are 10 major importance of AI in marketing. The overarching benefits that can be applied across AI such as –
- Increased campaign ROI
- Better Customer Relationships & Real-Time Personalization
- Enhanced Marketing Measurement
- Make Decisions Faster
- Dynamic pricing
- Improved personalization and recommendations
- Customer service chat-bots
- Search engine optimization
- PPC ad optimization
- Content creation and curation at scale
Increased campaign ROI
The marketers can use AI to transform their entire marketing program. AI tool helps to brings most valuable insights from their database and acting on real time. Besides, it helps to make fast decisions on how to best allocate funds or analyze the most effective ad placements to more customers’ engagement in getting the most value out of campaigns.
Better Customer Relationships & Real-Time Personalization
AI tool helps to provide personalized messages to customers and improve customer satisfaction at appropriate points in the consumer lifecycle. Besides, helps to identify customers risk and target them with information that helps to re engage with the brand.
Enhanced Marketing Measurement
It is difficult to tie success back to specific campaigns. Many organizations may face this trouble keeping pace with all digital data. Besides, AI allows more comprehensive view into working and replicating across channels and budgets allocated accordingly.
Make Decisions Faster
AI produces tactical data analysis faster than human being. Besides, it brings faster conclusions based on campaign and customer context. The marketing team member can focus on strategic initiatives. It can enabled campaigns. Therefore, the marketers no need to wait for end of campaign having AI tools. AI can use real time analytics to make better media choices.
Improved personalization and recommendations
The consumers respond and interact with marketing messages is changing every day. The traditional marketing media are no longer effective now. AI enables marketers to personalize their communications messages on an individual. The marketers can target individual rather than generic target group based on past data.
Dynamic pricing
Ai helps to set the price dynamically depending on demand, customer profiles and other factors. Therefore, These factors help to maximize both sales and profits.
Customer service chat-bots
Some organization use chat-bots to deal with customer queries. It provides instant replies at any time of the day or night. Chat bots help to reduce the workload and provide a faster response to customers. It can be programmed to provide set replies to frequently asked questions. Besides, it suggest human agent if the question is too complex. Therefore, catboats reduce customer service time and workload lifted .
Search engine optimization
AI helps to recognize complex patterns and meaning from spoken or written search queries. The marketers can use AI to optimize their content and improved SEO and site traffic .
PPC ad optimization
AI helps to optimize ad on social networks such as instagram, facebook, youtube. Besides, It provides a better experience to the user and better ROI for the advertiser.
Content creation and curation at scale
AI helps to create sophisticated content and content marketing offers impressive ROI. Besides, it speed up and optimize content in several ways. Therefore, software can create automated content and generate news stores and reports.
Moreover, We Learn 10 major importance of AI in Marketing that need to know all marketers. So, AI has so many importance in marketing.