Most successful companies developed strongly customer-driven marketing strategies and programs that create customer value and relationships. Every organization has its own marketing plan. But most companies are guided by the following Four Steps of Strategic Planning & programs that must be customer focused. 1. Defining Marketing’s role: Each organization and company developed a plan for […]
Author : Turza
It's turza ,But you can call me also girl of biztalker. I Love to learn and write about marketing, business and information technology. I have completed MBA on marketing.
Price Changes : Customers and Competitors’ Reaction
When companies develop their pricing structures & strategies, they wanted to see the customer’s & competitors’ reactions. There’re some factors that affect the cut-off price & increase of price. Initiating price changes: Sometimes, companies try to find out the desirable price cut-off or price increase but in both cases, it depends upon the buyer’s & […]
What is financing?
Financing means collecting funds to operate any kind of business organization. In a broader sense, financing is the function of proper management of collecting and accumulating money to operate a business. Explore more on – sources of finance. The theory of financing is very important in the monetary book. Every economical work of people especially the […]
Pricing strategies in marketing
We already learned that taking decisions in pricing is a very complex task. After producing a product, any company does not set a single price for its product. They develop a pricing strategy. Companies change their pricing strategies when a product moves through its life cycle stages. They do that for two reasons: Maintain balance […]
Definition, functions, and the importance of Business Law
What is business law?Business law refers to a set of laws governing the following – Rights Relations Conduct of persons Companies Organizations And businesses. Business law is the practice of law relating to corporations. It means that law relates to the matters which derive directly from the corporation. Thus, it encompasses the formation, funding, governance, […]
New product pricing strategies
The word product mix already carries a sense that the total mixture of the company product in a single product line. Pricing is difficult for all companies because there’s varieties number of buyers who have different needs. Companies always face different degrees of competition between demand & costs. Now, we are going to see five […]
The Holistic marketing concept with examples
Is it difficult to implement The Holistic marketing concept in the contest of the leading MNC (multinational company)?The answer is – It is difficult but possible! The Holistic marketing concept refers to everything that matters in marketing. It has four parts. Internal marketing: Internal marketing is related to hiring, training, and motivating employees. So that […]
Inventory Financing Companies
What is inventory financing? To pay your suppliers and generate inventory, you may consider applying for inventory finance, which can take the form of a short-term loan, a line of credit, or money secured by your inventory. Traditional banks, inventory financing businesses, and online lenders are all potential sources of financing. As one of the […]
The Promotion Mix
What is the promotion mix? If a company wants to build a good customer relationship, it needs to develop a good product. Besides, It also needs to make pricing attractive, & make it available to target customers. A company must promise to deliver the right value propositions to customers. In this case, companies need good communication […]
Market Leader Strategies – Complete Explanation
Almost every company follows a market leader who has the largest market share. Usually, the leader leads the other firms in new product developments and price changes. Distribution systems & promotion events. However, The leader may not be respected by others. But others may concede its dominance. Companies only follow the leader, take a challenge, […]