Food marketing basically comes after farm marketing. It involves all activities of all areas of food products and services from producers to customers. Our food industry is mainly shaped by three players.
Food producers: The rural farmers are playing this role as food producers. They produce whatever they can. besides, food marketing firms collect information from the market about who are their customers, what their need, want, and demand are, their preferences, income, and their behavior and expanding patterns. After collecting this information from the market, they provide or give their suggestion to the farmers to produce it.
Food marketing firms: The food marketing firms are playing as a middleman. Because they collect raw materials from farmers and produce many food products for consumers. For example, they collect potatoes from farmers and produce various types of chips, French fry, etc. their production is mainly based on consumers’ preferences. the food marketing firms are smart and knowledgeable. They are well known in the market and they can reach more customers. As they are able to reach more customers, they can gain more profit.
Food consumers: They are the final user of the food products. So, the food is basically made for them. They are always shifting their preferences. Wherever they see new products, they shift towards them.
The food marketing system is a complex and expensive network channel. Because it has many channel members involved with this system. They are always ready to bring the company product to the final consumers. The food marketing firms cannot eliminate these functions of the middleman. But the firm can eliminate the middleman. In that case, the company has to perform this function alone. The firms need to go for production, taking initiative for marketing activities that facilitate the production. Then the firms go for distribution of their product to the customers. Our food industry also has three sectors.
- Input sector
- Farm sector
- Product market sector
Food marketing adds form, place, time, and possession utilities to farm products. So that, consumers can easily get this product to meet their needs. These value-added forms help the farming production process and create a vital bridge between food producers and consumers. this also influences our social resources, technology, laws, and norms of society. Moreover, the food marketing systems involve meeting the farmers’ needs, food consumers, and society. Now, our food industries are achieving more success in increasing their food production and helping a growing number of the world population. Learn more about the Explanation of food marketing management.