Discuss the business portfolio

A business portfolio is a total collection of businesses & products that make up the company. Selecting the company’s mission & objectives, the manager goes for making the plan of a portfolio. Business portfolio defines what’s the company’s strength & weakness to opportunities in the environment. A company should maintain …

Read More »

What is the scope of marketing?

There are 8  scopes for marketing. Not only goods or services are marketed but also there are more 8 scopes for marketing. Goods: Goods are tangible like physical goods such as food, furniture, TV, fridge, books, camera, car, house, bicycle, phone etc. these goods so essential for us. However, Goods …

Read More »

Basics of marketing information systems ( MIS with diagram )

What is MIS or marketing information systems ? The full form of MIS is management or marketing information systems. It is the combination of technology, people and business procedures so that the information can store, record to produce further information. Marketing information systems ( MIS ) helps a decisions maker …

Read More »

Conditions of existence of market economy

Food marketing in the market economy is one kind of general marketing approaches. Thatis applied in the market for making the goods and services available for all. However, Food marketing also uses segmentation, differentiation, test marketing, positioning, branding, targeting research and development strategies etc. Besides, Food marketing often faces damages …

Read More »

Classification of market structure

In the modern business world, We can see several forms of competition. It is known as the Classification of market structure. such as: Product competition: It refers to competition between alternative or substitute products such as Coca-Cola can compete with Pepsi, Fanta etc. Firm competition: firms are competing with local sellers …

Read More »

Why competition is so important in food and agricultural markets?

If you want to find out the answer to this question, “Why competition is so important in food and agricultural markets” then at first you have to know what is competition? Competition means “do something better or new than your competitors”. Besides, competition plays important roles in our life as …

Read More »

How to start business through pinterest marketing ?

Social media marketing can be a great source for your business.There are many social as like facebook,twitter  etc. These are not only important for business promotion Pinterest is also so Important for Social media traffic.Even some of case It is more effective than tweeter or facebook marketing. In this article …

Read More »

Why should you go for insurance?

Why should you go for insurance? Why not you go for insurance? Of course, our life is full of risk. Every step of our life may be fallen in danger. We can’t avoid these types of risks or dangers. But insurance can give us to provide financial certainty & protection. …

Read More »

The social & legal issues that marketing faces

Public policy & pricing In our free market economy, price competition is the core element you survive. Companies are too much concern about setting prices. Our local laws govern the fair pricing strategy. Other hand, companies are also the concern for the societal benefits. For example, any pharmaceutical firms must …

Read More »

Modern Integrated marketing communications

In the past, marketers do the mass marketing; they only sell the standardized product to the mass people. That’s why; they try to develop an effective mass media communication process. Today, Most of the large companies are regularly investing millions of dollars for mass media advertising. Nowadays marketing managers face …

Read More »