Pricing strategies in marketing

We already learned that taking decisions in pricing is very complex tasks.  After producing a product, any company does not set a single price for their product. They develop a pricing strategy. Companies change their pricing strategies when a product moves through their life cycle stages. They do that for …

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New product pricing strategies

The word product mix already carries a sense that the total mixture of the company product in a single product line. Pricing is difficult for all companies because there’s varieties number of buyers who have a different need. Companies always face different degrees of competition between demand & costs. Now, …

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Important steps for the personal selling process

  The personal selling is the most effective way to sell your products.  It is a way to sell your product after meeting with customer face to face. The salesperson promotes the product through their appearance, attitude & product knowledge. They try to encourage the customer to buy their product. …

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The Promotion Mix

If a company wants to build a good customer relationship, it needs to develop a good product.  Its also need to make pricing attractively, & make it available to target customers. A company must promise to deliver the right value propositions to customers. In this case, companies need to good …

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Market Leader Strategies – Complete Explanation

Almost every company follow a market leader who has the largest market share.  Usually, the leader leads the other firms in new product developments, price changes. Distribution systems & promotion event. However,  The leader may not be respected by others. But others may concede its dominance. Companies only follow the …

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Best Guideline for setting up your own Business

Innovative ideas to gain customer satisfaction

The process of trading goods or services by money is commonly known as business.This process involves money is the basic need for exchange performed by the business people and consumers.Setting up your own business is a tedious process.You must have to set Clear Vision for profitable business. Always keep in …

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