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Integrated Marketing Communications

Integrated Marketing Communications is one of the major tools for marketers. That’s why Integrated Marketing Communications is carefully integrating and coordinating marketing channels. Integration and coordination are important for delivering a clear, consistent and compelling message about the organization and its products. At the primary level, Integrated Marketing Communications ensure …

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The marketing concept

Marketing and consumer behavior origin from marketing concept. It is maintaining the essence of the marketing concept. Besides,  it consists of – Satisfying the consumer’s needs, Creating value And retaining customers. Before marketing concept, there were exist 3 other concepts. Let’s see- The production concept : The production concept conceived …

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Explanation of food marketing management

food markting managmt

Food marketing management : The three approaches to food marketing are functional, institutional and behavioral systems approaches are really important for understanding the food marketing management. It helps us to understand the major forces that shaped the organizations of the food marketing system. Besides it also helps to understand how …

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The Holistic marketing concept with examples

holistic marketing concept

Is it difficult to implement The Holistic marketing concept in the contest of the leading MNC (multinational company)? It is difficult but possible! The Holistic marketing concept refers to everything matters in marketing. It has four parts. Internal marketing: Internal marketing is related to hiring, training, motivating their employees. So …

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What are the Core concepts of marketing ?

Core marketing concepts are- Needs wants, and demands Target markets, positioning, and segmentation Offerings and brands Value and satisfaction Marketing channels Competition Marketing environment Needs Need is something that is essential or very important or obligation. In the term of marketing, need states felt of deprivation of something. The need …

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