Content marketing Content marketing is a process of creating and distributing content to attract and retain customers. Besides, it is a marketing strategy that uses relevant articles, videos, podcasts, and other media to attract, engage, and retain an audience. Establishing your organization as an authority in the field of your product or service, as well as raising consumer knowledge of your brand, are all achieved through this marketing tactic. How to promote video contents: There are several techniques which helps us to promote our YouTube […]
Author : Turza
It's turza ,But you can call me also girl of biztalker. I Love to learn and write about marketing, business and information technology. I have completed MBA on marketing.
How to engage new users through e-mail marketing campaign?
What is Email marketing? To advertise a product or service while establishing a relationship with potential customers through email.Customers or clients are known as email marketing. It is essentially direct mail delivered electronically rather than via the postal service. Therefore , Email marketing is used to inform, drive sales, and create a brand community (e.g. with a newsletter).Email marketing is when one sends a commercial email message to one’s ’email subscribers’ — people who have signed up for sellers email list and given them express permission to send […]
Functions of IT in USA based organization
IT means Information Technology management is a integral part of the organization. If we want to achieve something then it is essential for us to apply information technology. Besides, This will help us to achieve objectives of an organization and personal live as well. Therefore, IT management set a principles for the organization specially in […]
Why loan is important for small business in USA
We all are known that spend money to make money. So we have to make expenses for growth. These are – equipment, advertising, land and other expenses. This important if we want to grow our business. Besides, there is a problem in managing all those costs in the expenses of running business strategically. Therefore, business […]
10 Major Importance of AI in Marketing
AI tool can brings risk reduction, increased speed, greater customer satisfaction, increased revenue and more in marketing . The benefits may be number of sales or user satisfaction. However, there are 10 major importance of AI in marketing. The overarching benefits that can be applied across AI such as – Increased campaign ROI Better Customer […]
5 Important uses of AI in Marketing for USA Based Company
A good plan can be more effective in getting success of any business. So before leveraging AI in marketing campaigns and operations for USA Based Company, it is important to begin with a proper plan. Besides, a good plan helps to reduce marketing cost and achieve more value from AI investment. Therefore, there are some […]
10 biggest Challenges for AI in Marketing
The understanding of customer needs and preference is very crucial in this modern era. The present marketing mostly relies on it and this knowledge can help to act quickly and effectively. Besides, AI helps to take to make real time and data driven decisions for marketing stakeholders. However, marketing teams are well known about how […]
Characteristics of focus groups
The Focus group is representative of some homogeneous people. It is one kind of interview conducted by a moderator. The moderator leads the discussion and tries to find out the insight of some target market by discussing a specific topic. However, the focus group has some characteristics. The characteristics of focus groups are given below- […]
The variations of Focus groups
Focus groups can use various variations of the procedure. At first, participants are asked a frequent question to bring at least 3 or 4 items that represent their ideal environment. So let’s see some variations of focus groups. Two way focus group This type of focus group allows for two-way communication. There two groups one […]
Advantages and Disadvantages of Focus groups
There are so many advantages of Focus groups along with data collection techniques. These are described below- Synergism Putting a group of people together can generate a wide range of information and ideas than individuals. Focus groups can provide clear insight into the response 2. Snowballing It is a bandwagon effect. It operates in a group […]