What are the primary differences between qualitative and quantitative research techniques ?

Marketing research: The functions that link the customer, consumer, and public through information are typically known as marketing research. It has two categories. Such as – Qualitative research Quantitative research Qualitative research Qualitative research is research that provides insights and understanding of the problem set is known as qualitative research. Quantitative research The research which […]

Brand Association, Mental Map & Brand Mantra of myself & a Brand named “Lux “

1. Brand association Brand association means deep feelings that seated in customers mind. Besides, it refers symbols or images that are related with brand. However, it focus on positive feelings regarding brand . 1.1 Brand association of myself As an individual consider myself as a Brand. Because of having some attributes that come into others […]

Advantages and disadvantages of AI | Is Artificial intelligence helpful ?

Artificial intelligence is programmed to act like human brains. besides, it is associated with the human mind as decision making and problem-solving. In short, artificial intelligence is machine intelligence which can act like the human brain quickly in computer systems. Some specific application of artificial intelligence are – Natural language processing Expert systems Machine version […]

The role of insurance in world economy

  Insurance is becoming a vital part of the world economy. Besides, some developed countries like –Germany, France, England, Switzerland are used to use insurance in their regular life. The people of these countries have trust in insurance. So, there are so many insurance companies and people are relying on them. People are insured all […]

Sources of finance

Sources of finance are mainly dependent on various circumstances of the organization. Besides, Finance that needed to operate any kind of organizational activity is collected from various sources. However, These sources are mainly divided into two categories. Such as – Internal sources External sources Finance that is provided by any person or organization at its […]

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