AI tool can brings risk reduction, increased speed, greater customer satisfaction, increased revenue and more in marketing . The benefits may be number of sales or user satisfaction. However, there are 10 major importance of AI in marketing. The overarching benefits that can be applied across AI such as – Increased campaign ROI Better Customer […]
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10 biggest Challenges for AI in Marketing
The understanding of customer needs and preference is very crucial in this modern era. The present marketing mostly relies on it and this knowledge can help to act quickly and effectively. Besides, AI helps to take to make real time and data driven decisions for marketing stakeholders. However, marketing teams are well known about how […]
Characteristics of focus groups
The Focus group is representative of some homogeneous people. It is one kind of interview conducted by a moderator. The moderator leads the discussion and tries to find out the insight of some target market by discussing a specific topic. However, the focus group has some characteristics. The characteristics of focus groups are given below- […]
The variations of Focus groups
Focus groups can use various variations of the procedure. At first, participants are asked a frequent question to bring at least 3 or 4 items that represent their ideal environment. So let’s see some variations of focus groups. Two way focus group This type of focus group allows for two-way communication. There two groups one […]
The contents of a marketing plan
The marketing managers need to set up various levels of marketing plan for individual products , lines, brands, channels and customers groups. Each product levels develop a single marketing plan for achieving its goal. So, a precise marketing plan is needed for it . Marketing plan is the written form of a business plan that […]
Brand Association, Mental Map & Brand Mantra of myself & a Brand named “Lux “
1. Brand association Brand association means deep feelings that seated in customers mind. Besides, it refers symbols or images that are related with brand. However, it focus on positive feelings regarding brand . 1.1 Brand association of myself As an individual consider myself as a Brand. Because of having some attributes that come into others […]
The market and demand analysis
At first, we need to estimate the potential size of the market for the product. After that, we need to get an idea about the market share that is likely to be capture. The market and demand analysis is related to two broad issues. What’s the aggregate demand for the products? What share of the […]
How to implement Artificial intelligence (AI) in small business in the USA
Are you thinking about science fiction or movies machine character? You may be astonished at watching these characters and how can they act smarter ways than humans. So now tell me how could this possible? Is these genius character blessing or curse to us? However, you probably heard the term Artificial intelligence. It powers these […]
List of document used in international trade
There are so many important documents that are widely used in international trade. List of important document for international trade are – Bill of exchange A bill of exchange is a negotiable instrument that carries an unconditional order to pay a specified amount of money. It is an unconditional order signed by maker to pay […]
The role of insurance in world economy
Insurance is becoming a vital part of the world economy. Besides, some developed countries like –Germany, France, England, Switzerland are used to use insurance in their regular life. The people of these countries have trust in insurance. So, there are so many insurance companies and people are relying on them. People are insured all […]
