Like many well-known business organizations, they sell their product to other business organizations. Even consumer products companies also sell most of their product to other businesses. This way refers to the business buyer behavior of any organization. This organization buys goods & services for further process, sold, rented, or supplied to others. This also includes […]
What are the Core concepts of marketing?
Core marketing concepts are- Needs wants, and demands Target markets, positioning, and segmentation Offerings and brands Value and satisfaction Marketing channels Competition Marketing environment Needs Need is something that is essential or very important or an obligation. In terms of marketing, need states felt of deprivation of something. The need may vary from person to […]
Essential competitors analysis tools in marketing
Competitor analysis tools are very essential for marketing. In maximum time competitor makes thing happen. Because if they make any mistake in the decision of their product, they can lose the competitive advantages in the market. In short, today’s customer seeks for those advantages between two brands. However, check – Interactive communication channels. See the below […]
Discuss the business portfolio
A business portfolio is a total collection of businesses & products that make up the company. Selecting the company’s mission & objectives, the manager goes for making the plan of a portfolio. However, Business portfolio defines what’s the company’s strength & weakness to opportunities in the environment.Further, A company should maintain an easy portfolio & […]
Basics of marketing information systems ( MIS with diagram )
What is MIS or marketing information systems ?The full form of MIS is management or marketing information systems. It is the combination of technology, people and business procedures so that the information can store, record to produce further information. Marketing information systems ( MIS ) helps a decisions maker to take a better decision. In […]
Why competition is so important in food and agricultural markets?
If you want to find out the answer to this question, “Why competition is so important in food and agricultural markets” then at first you have to know what is competition? Competition means “do something better or new than your competitors”. Besides, competition plays important roles in our life as well as the market economy. […]
Marketing logistics & Supply chain management
Because of globalization, finding a suitable marketplace is so difficult. In this marketplace, selling a product is very easy than finding its target customers. That’s why, every company must select the best way to store, handle, and moves their product so that they reach their respective customer with the right assortment of product, at the […]
JPM asset management guide to the markets
J.P. Morgan Asset Management With $2.6 trillion in assets, J.P. Morgan Asset Management ranks among the top investment firms in the world. Institutional investors, retail investors, and high-net-worth individuals from every significant market in the world are among J.P. Morgan Asset Management’s clientele. Besides, some of the investment types that J.P. Morgan Asset Management can […]
The major types of retailers & their role in the marketing distribution channel
Retailing Retailing is a business activity in which products & services sell directly to the final consumers for their personal use. We all know about Wal-Mart, Costco, best buy, Target, etc retailers. They operate the retailing business. Retailer A person who operates a retailing business is commonly known as a retailer. In most marketing channels, […]
Price Adjustment Strategies for Business
Usually, the company needs to adjust its pricing for various customer differences & customer changing situations. Here, we’ll discuss the seven various price adjustment strategies. Have a look – Discount & Allowance pricing Segmented pricing Psychological pricing Promotional pricing Geographical pricing Dynamic pricing International pricing However, enhance yourself by learning market leader strategies. Discount & Allowance […]
