What is SWOT analysis? The SWOT assessment framework is used to discover and analyze an organization’s assets, vulnerabilities, opportunities, and threats. The major purpose of SWOT analysis is to raise awareness of the factors that influence business decisions or the development of a corporate strategy. Besides, it is the aspects that can influence the feasibility […]
Customer loyalty and satisfaction
Customer loyalty and satisfaction is an important factors for every company. The satisfied and delighted customers keep purchasing the products from the same brands. These types of satisfied customers provide positive and encouraging word of mouth to others. In contrast, those who are not satisfied with the brands can spread negative word of mouth. Some […]
Social and ethical issues in marketing
Marketers always face some criticism. Sometimes, this criticism is justified but not in a great manner. At that time, it is a big question of Social and ethical issues in marketing. However, critics are claimed that some of the marketing issues hurt them a lot. Besides, it also hurt social values and environmental issues as […]
The characteristics of a farming and agricultural products production
If you’re thinking about producing agricultural goods, first you have to learn the characteristics of agricultural products and production. Before producing any product, you have to identify some important questions. These are – What do your consumers want? Where you will sell these products? How you will sell it? What are the values of your […]
The problems associating with the farm marketing
You already learn about the characteristics of agricultural products and production. Now, you have to learn about the problems associated with farm marketing. If you clearly observe farm marketing, you can see that farmers are facing so many problems. Now, I‘m telling you about it. At first, farmers face unstable and relatively low farm prices […]
7 scope of digital marketing
What is the scope of digital marketing? Business owners can use demographic information such as customers’ age, gender, geography, interests, and level of education to better tailor their digital marketing campaigns. Businesses can also retarget clients already familiar with their brand by tailoring their strategies and communications to each subset of consumers. However, let’s explore […]
Identify the major factors that influence business buyer behavior.
Business buyer behavior At all levels, marketers want to know how business buyers will respond to their marketing strategies. See the figure:- In this figure, we can see that marketing and other factors affect the buyers buying decisions; this produces a certain buyer response. Marketers must understand the figure. In the organization, there is a […]
Explanation of Price Elasticity of Demand Milk & Dairy Product:
In the case of farm products: The elasticity of demand for fluid products is lower than for processed dairy products. Milk is the main raw material of the milk and dairy farm. If the price of this raw material reduces a small portion, the demand will not be so much changed. The food processor needs […]
Stages of the business buying process
The business buying process The below figure shows that the business buying process has eight stages. All buyers go through this stage. See the figure:- Here, you’ll find eight major steps of the business buying process. Usually, a new buyer goes through these stages. Buyers may make straight, modified, contrast purchasing decisions. Now, we’re going […]
Explanation of food marketing management
Food marketing management :The three approaches to food marketing are functional, institutional, and behavioral systems approaches are really important for understanding food marketing management. It helps us to understand the major forces that shaped the organizations of the food marketing system.Besides it also helps to understand how it is changing overnight. However, one may feel […]
