Marketers are always wanted to create value for customers & build meaningful relationships with them.For this, marketers first need to gain fresh, deep insights into what customers need & want. These types of customer insights come from good marketing information. The company developed a competitive advantage in using these customer insights. Marketers know well that […]
Types of demand states with examples
We can see 8 types of demand which are necessary for fulfilling the customer value. Negative demand: Generally, negative demand is created when customers have disliked the product but this product actually useful to them. They try to avoid this product. Customers merely don’t want it. For example, if the hospitals or clinics reduce 50%on […]
Marketing Strategy and Marketing Mix – elements of a customer driven marketing strategy
Marketing strategy means “the overall marketing logic by which the company hopes to create customer value & achieve profitable customer relationships”. A marketing plan defines companies overall mission & objectives. Besides, the Marketing plan is set on targeting customers. Because they’re in the center. Marketing strategy helps to create value for customers & build profitable […]
Personal injury lawyer marketing
What is Personal injury lawyer marketing? Personal injury marketing aims to get a qualified attorney in front of a victim as soon as possible. Besides, the solution lies in online marketing, where your company is visible to potential customers via search engines like Google. Your company must be remembered whenever a client needs your services, […]
What is a common misconception about not following regulations?
What is regulation? The term “regulation” refers to the administration of complex systems by a standard or established pattern. For example – Trade groups and other forms of industry self-regulation allow businesses to establish and enforce their standards with minimal intervention from the government. Explore – the importance of international law. What is a misconception? […]
What is an integrated marketing communications program?
What is integrated marketing communications? IMC is the process of integrating marketing communication elements such as public relations, social media, audience analytics, business development principles, and advertising into a coherent brand identity across many media channels. What is an integrated marketing communications program? Using a communications model as the foundation for advertising and marketing programs. […]
Important steps for the personal selling process
Personal selling is the most effective way to sell your products. Besides, It is a way to sell your product after meeting with customer face to face. The salesperson promotes the product through their appearance, attitude & product knowledge. They try to encourage the customer to buy their product. However, maximum salespeople try to maintain their […]
Embedded finance market
What is the embedded finance market? “Embedded finance” refers to incorporating banking-related financial services and technologies within a company’s non-banking offerings. A digital wallet on your phone enables rapid cashless transactions, and there are online stores that provide “Buy Now, Pay Later” for short-term financing needs. However, we are only at the outset. By lowering […]
How to enter an international market ?
When a company decided to enter the international market, then the company should determine the best way to enter. It may be- Exporting Indirect Direct 2. Joint venturing Licensing Contract manufacturing Management contracting Joint ownership 3. Direct investment Assembly facilities Manufacturing facilities Exporting Exporting is the easiest way to enter the international market. The company […]
Supply chain management decision areas
Supply chain management decision areas Both strategic and operational considerations go into each of the four main supply chain management decision areas that make up the supply chain management process: Location, Production, Inventory, and Transportation /distribution. Let’s check details for a better understanding of supply chain management decision areas. The Role of Location in Decision […]
