Focus groups can use various variations of the procedure. At first, participants are asked a frequent question to bring at least 3 or 4 items that represent their ideal environment. So let’s see some variations of focus groups. Two way focus group This type of focus group allows for two-way communication. There two groups one […]
Advantages and Disadvantages of Focus groups
There are so many advantages of Focus groups along with data collection techniques. These are described below- Synergism Putting a group of people together can generate a wide range of information and ideas than individuals. Focus groups can provide clear insight into the response 2. Snowballing It is a bandwagon effect. It operates in a group […]
What are the primary differences between qualitative and quantitative research techniques ?
Marketing research: The functions that link the customer, consumer, and public through information are typically known as marketing research. It has two categories. Such as – Qualitative research Quantitative research Qualitative research Qualitative research is research that provides insights and understanding of the problem set is known as qualitative research. Quantitative research The research which […]
The contents of a marketing plan
The marketing managers need to set up various levels of marketing plan for individual products , lines, brands, channels and customers groups. Each product levels develop a single marketing plan for achieving its goal. So, a precise marketing plan is needed for it . Marketing plan is the written form of a business plan that […]
Brand Association, Mental Map & Brand Mantra of myself & a Brand named “Lux “
1. Brand association Brand association means deep feelings that seated in customers mind. Besides, it refers symbols or images that are related with brand. However, it focus on positive feelings regarding brand . 1.1 Brand association of myself As an individual consider myself as a Brand. Because of having some attributes that come into others […]
The market and demand analysis
At first, we need to estimate the potential size of the market for the product. After that, we need to get an idea about the market share that is likely to be capture. The market and demand analysis is related to two broad issues. What’s the aggregate demand for the products? What share of the […]
How to implement Artificial intelligence (AI) in small business in the USA
Are you thinking about science fiction or movies machine character? You may be astonished at watching these characters and how can they act smarter ways than humans. So now tell me how could this possible? Is these genius character blessing or curse to us? However, you probably heard the term Artificial intelligence. It powers these […]
List of document used in international trade
There are so many important documents that are widely used in international trade. List of important document for international trade are – Bill of exchange A bill of exchange is a negotiable instrument that carries an unconditional order to pay a specified amount of money. It is an unconditional order signed by maker to pay […]
Definition, features, and types of Bill of Exchange
A bill of exchange is a negotiable instrument that carries an unconditional order to pay a specified amount of money. It is an unconditional order signed by maker to pay a certain amount to the bearer of the instrument. There are some features of bill of exchange. This is given below: A bill of exchange […]
Advantages and disadvantages of AI | Is Artificial intelligence helpful ?
Artificial intelligence is programmed to act like human brains. besides, it is associated with the human mind as decision making and problem-solving. In short, artificial intelligence is machine intelligence which can act like the human brain quickly in computer systems. Some specific application of artificial intelligence are – Natural language processing Expert systems Machine version […]