What is a supply chain management decision? The term “supply chain management” refers to coordinating all stages of a product’s life cycle, from the procurement of raw materials to the final delivery to the end user. Let’s check supply chain management in the dairy industry. Supply chain decision phases Phases of decision-making in the context […]
Month: March 2022
Differences between commercial and social marketing
A CONSUMER ORIENTATION (THE ‘MARKETING CONCEPT’) It is also known as “the marketing concept” because of its focus on the client’s needs. A consumer-oriented organization is contrasted with a manufacturing, product, or sales-oriented organization. – Focusing on the seller’s needs rather than the buyer’s, these orientations (Kotler 1988 ). In contrast, a focus on the […]
Types of Social Marketing
Types of social marketing: Before knowing types of social marketing , we have to know ” what is social marketing”? There are five types of social marketing. Such as – Not-for-profit marketing Cause-related marketing Pro-social marketing Societal marketing Corporate philanthropy Not-for-profit marketing: It refers to non-profit organizations that use marketing to achieve their […]
What is Social Marketing ?
Social Marketing and Social Changes For example, sports, business-to-business or industrial or non-profit, religious, political, and so on are all examples of ‘branches’ in marketing, where the branches mirror the application area. To put it another way, a social marketer isn’t merely applying marketing to social issues; instead, they’re using it to the greater good […]
Digital Marketing Assessment
What is Digital Marketing? A key difference between traditional and digital marketing is that the former relies on technology that hasn’t existed in the past to reach customers in new ways. Marketers employ any digital channel or platform to produce and exchange value with a target audience. Besides, Management of various forms of online firm […]
Digital Marketing White Paper
What is a white paper in digital marketing? A white paper is a comprehensive analysis of a particular problem or issue. However, This article aims to provide information and insight to the audience so that they can better understand and address a problem. A white paper is long-form content akin to an eBook in marketing. […]
What do Fear Based Marketing Messages and Advertisements Focus on
Fear-based marketing can be defined as: “Fear-based marketing” impacts the audience’s psychology and encourages them to take action to alleviate the fear they are experiencing. Organizations have used this tactic to influence the public to change their views, reject old habits, or adopt new consumer behaviors. Check The marketing concept The Fear Appeal: When Is […]
A Narrow Scope Market Strategy
What is a narrow scope market strategy? One type of product means one target market. This is referred to as a product-specific strategy. An after-market vehicle part manufacturer, for example, must focus on a certain group of customers: those who own the model in question. Offering a limited product selection to a select group of […]
The Greatest Business on Earth
What is Greatest Business on Earth??? The Greatest Business on Earth (GBE) service is devoted to commodity traders of all levels of experience, from beginners to experts. A wide range of instructive videos are produced by GBE, including trading tactics and market analysis. For the benefit of my clients, I apply the GBE methodology to […]
Marketing Automation Strategies for Sustaining Success
What is a marketing automation strategy? The term “marketing automation” refers to any program used to automate marketing activities. Its software designed to help you with several marketing chores, from sending follow-up emails to posting updates on social media. Marketing professionals throughout the world are finding it quite useful. Another fantastic marketing automation example is […]
