What is MIS or marketing information systems ?The full form of MIS is management or marketing information systems. It is the combination of technology, people and business procedures so that the information can store, record to produce further information. Marketing information systems ( MIS ) helps a decisions maker to take a better decision. In […]
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Marketing logistics & Supply chain management
Because of globalization, finding a suitable marketplace is so difficult. In this marketplace, selling a product is very easy than finding its target customers. That’s why, every company must select the best way to store, handle, and moves their product so that they reach their respective customer with the right assortment of product, at the […]
The major types of retailers & their role in the marketing distribution channel
Retailing Retailing is a business activity in which products & services sell directly to the final consumers for their personal use. We all know about Wal-Mart, Costco, best buy, Target, etc retailers. They operate the retailing business. Retailer A person who operates a retailing business is commonly known as a retailer. In most marketing channels, […]
Pricing strategies in marketing
We already learned that taking decisions in pricing is a very complex task. After producing a product, any company does not set a single price for its product. They develop a pricing strategy. Companies change their pricing strategies when a product moves through its life cycle stages. They do that for two reasons: Maintain balance […]
The Holistic marketing concept with examples
Is it difficult to implement The Holistic marketing concept in the contest of the leading MNC (multinational company)?The answer is – It is difficult but possible! The Holistic marketing concept refers to everything that matters in marketing. It has four parts. Internal marketing: Internal marketing is related to hiring, training, and motivating employees. So that […]
Marketing Strategy and Marketing Mix – elements of a customer driven marketing strategy
Marketing strategy means “the overall marketing logic by which the company hopes to create customer value & achieve profitable customer relationships”. A marketing plan defines companies overall mission & objectives. Besides, the Marketing plan is set on targeting customers. Because they’re in the center. Marketing strategy helps to create value for customers & build profitable […]
Personal injury lawyer marketing
What is Personal injury lawyer marketing? Personal injury marketing aims to get a qualified attorney in front of a victim as soon as possible. Besides, the solution lies in online marketing, where your company is visible to potential customers via search engines like Google. Your company must be remembered whenever a client needs your services, […]
What is an integrated marketing communications program?
What is integrated marketing communications? IMC is the process of integrating marketing communication elements such as public relations, social media, audience analytics, business development principles, and advertising into a coherent brand identity across many media channels. What is an integrated marketing communications program? Using a communications model as the foundation for advertising and marketing programs. […]
Why are there so many different kinds of food marketing institutions?
There are various agencies and business structures that are ready to perform different kinds of marketing functions. These are known as institutional approaches. This approach often focuses on “who” which means who does the what. Marketing institutions are performed like a business organization which is helpful for the development of food marketing systems. This approach […]
B2B digital marketing
What is B2B marketing? Business to business is known as B2B. It is the area of business where an opposed to leaving directly to customers, one business or company sells goods and services to another company or firm. B2B digital marketing – what is it? Business-to-business digital marketing refers to any approach or content used […]
